The PANAta Awards is the country’s premier annual recognition program initiated and managed by the Philippine Association of National Advertisers (PANA). It
prides itself as the only awards-giving body that places greater weight on business results against other criteria: challenge, strategy, and execution. For 2019, a record high of 130 entries were submitted, 74 of which were shortlisted. Of these, 67 will actually be declared winners in various categories. It was a tedious process that the panel of judges underwent reviewing and vetting substantiation papers to really assess results. At the end of the day, the campaigns which have embodied responsible brand building while bringing in the numbers will be recognized, even bench marked for future campaigns.
This year…the hard task of selecting the best of the best was assigned to an executive jury composed of the industry’s finest. PANAta Awards 2019 head of jury is a 2018 Gawad PANAta Awardee, a multi-awarded writer, mentor and marketing communications expert with successful brand campaigns to his credit including an iconic one that has put the Philippines in the world map as “more fun to be in”. The former Secretary of Tourism, Mr. Ramon Jimenez, Jr. or Mon J, as he is known in the industry, is a constant advertising industry lecturer and a resource person sharing his immense knowledge on creative works that enhance brand experience and bring in the numbers. He continually trains potential agency leaders with his engaging one-on-one talks and discourses. He was given the Lifetime Achievement Award by the Creative Guild of the Philippines and along with his wife Abby, was consistently cited for uplifting the standards in Philippine Advertising. He then retired from Publicis/Jimenez Basic in December 2008. To-date, he is an independent marketing communications consultant. It is with great honor and pride that PANAta Awards 2019 has Mr. Ramon Jimenez as the head of its jury- he who has married creativity and business results in his craft.
PANAta Awards 2019 winners will be honored at the much awaited and exciting PANAta Awards Night on July 19, at the Marquis Events Place in BGC.