As the Philippines slowly reopens its mall doors in time for the holidays, Megaworld Lifestyle Malls sends out the most spectacular invitation to get Filipinos out of their cabin fever and into the good times that await within its walls. Working with agency BBDO Guerrero, the Christmas spot brings festivity to each frame that would get anyone excited to be back in the malls again.
With the big idea, “Christmas Is Always A Good Time,” Megaworld puts a spotlight around the activities everybody missed doing while under quarantine.
With their unique take on Owl City and Carly Rae Jepsen’s “Good Time,” Megaworld was able to capture the simple joys once taken for granted in a minute-and-a-half spot–from shopping at leisure hub Uptown Bonifacio, dining at the premiere integrated destination Newport Mall at Resorts World, being with friends and family at Tagaytay’s shopping village Twin Lakes to anticipated cultural traditions at Lucky Chinatown.
Beyond those, there’s a tinge of what is the mall equivalent for homesickness for Megaworld’s singular quality for each of its malls: The Gondolas of Venice Grand Canal at Mckinley Hill, the picturesque view of Festive Walk Iloilo, the greenery of Southwoods Mall, the urban comfort of Eastwood City and the dreamy al fresco dining of Forbes Town.
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