August 13, 2013

Eleven tandem teams of young marketers completed Day 1 of the 3rd PANA Brand Camp at Eastwood Richmonde Hotel. Meet the 2012 PANA Brand Campers:

Cherry Lou Tan Ching and Edward Cedric See Go ofCentury Pacific Group, Claude Lorenz de Guzman Gomez and Merry Kristine Ortega Bag-O of Globe Telecom, Rodrigo Salvador Sardalla Sotto and Justine Anne Tan Gaurino of Johnson & Johnson Phils, Cathleen Rose de Leon de los Santos and Carmelo Antonio Tenza Del Gallego of Jollibee, Mary Grace Cindy B. Garces and Ma. Ada Mattea Enriquez Almendras ofMcDonald’s, Rommel Poblete Rico and John Jeffrey Bata Chan of Monde Nissin, Kristine Santos Mercado and Florente Mario Borbe Garcia, Jr. of Nestle Phils., Pamela Gerona Acaban and Graciella Rica Pañares Eduave ofNutriasia, Jan Jizelle See Ang and Angelo Tristan Pacheco Patricio of Procter & Gamble, Nikki Rose Marquez Lee and Francis John Ong Chua of Coca-Cola Export Corp. and Iñez Claudine Rimorin Serrano and Princess Yanduc Corrales of Wyeth Philippines.

Gino Borromeo of McCann Worldgroup, Tey Sandiego of Seven A.D. and Pao Peña of Leo Burnett and Arc Worldwide contributed to the Camp with crucial tips necessary to create that winning brief. Borromeo offered samples of Worst Briefs, Sandiego gave tips on creating Insights, while Peña provided case studies to drive the Role of Digital.

To get their first taste at the competition, the eleven teams were presented the Kony 2012 campaign video. They have the night to prepare a brief on how their brand can contribute to the movement.

Russell Molina of Seven A.D. will start Day 2 with a Lecture on Storytelling.

Major Sponsor is Philippine Daily Inquirer and Manila Broadcasting Company, with Minor sponsors Bayan Telecommunications, The Medical City and ABS-CBN. Cooperating sponsor is Telus.


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