Pana News

Industry Movers and Shakers connect with Students in Youth Creativity Festival

The Youth Creativity Festival livens up the drastically changing educational landscape through inspiring conversations with advertising and communications industry trendsetters. The 3-day live summit happening on November 25-27 presents carefully handpicked speakers to address the current marketing communication issues like digital transformation, content development, storytelling and character building/values formation. With the theme “Future-Proofing the Youth”, this virtual youth conference hopes to spark fresh and raw insights among its audience of college students nationwide.

To begin with, one of the keynote speakers is the young and talented Gab Mejia, a NatGeo grantee, a TEDx speaker and a WWFPh National Youth Council who will share his professional journey. There are many speakers and panelists scheduled, almost 10/ day, to share their vision on the shifting demands of the industry. These include personalities from brands which the target audience is very familiar with, like Gigil Ideas Co., Lego, Angkas, Pik.A.Roo, Lazada, Viber, YouTube and Google. Representation from advertising services is from Mullenlowe Philppines and Octopus&Whale.  Inspirational life coaches like Francis Kong and Dr. Luisa Guinto also take center stage to talk to professors about creative approaches that can be used for remote learning.

A major highlight of the YCF is the PANAnaw Brand Communications Competition, the longest running, now on its 21st year, student focused, marketing competition.  Participated in by colleges nationwide, this was narrowed down to 12 semi-finalists from NCR, Luzon, Visayas and Mindanao schools during the regional phase. The pre-selected yet publicly unrevealed top 5 will present on the last day of the festival. This is expected to generate more students participating and cheering for their specific schools as all presentations will be evaluated by a panel of judges whose comments will be   live and unedited.  Witness a battle of nerves, wits and grit as the students present and defend their proposed brand plan. Aside from the cash, part of the prizes that the winning students will get is an internship program with a reputable marketing firm. In retrospect, this prestigious competition has paved the career path for those who have presented and won.

To make the YCF truly festive and enriching, there will be branded workshops, entertainment and “socials” nights. Raffle prizes from the generous PANA company members will also be given away to lucky participants. All these are made possible through the support of the major sponsors, Katapult Digital and SM Supermalls in collaboration with Intersections Communications.

Registration is now open at P200.00/head for students and P500 for working professionals. Complimentary passes are allocated for professors.  Slots are limited so it would be good to reserve early. Interested parties can email Ms. Aileen Lucero at alucero@pana.com.ph. Visit the Youth Creativity Festival FB page for updates.