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image-138The venue for many cultural firsts, the iconic Araneta Center in Cubao is the country’s most storied commercial center.

It came to life with a bang in 1960, when the Araneta Coliseum was launched via the boxing spectacle between Gabriel “Flash” Elorde and Harold Gomes. This was followed by the inauguration of the Farmers Plaza, the country’s first fully air-conditioned shopping mall, in 1969. In 1975, the Philippine Basketball Association, Asia’s first professional basketball league, held its inaugural game at the Araneta Coliseum. That same year, the arena for “Thrilla in Manila,” featuring Muhammad Ali and Joe Frazier, was the Araneta Coliseum. The year after, the country’s first mall, Ali Mall, named after Muhammad Ali, was inaugurated, with Ali himself gracing the occasion.

It was the place to be, the events hub of a developing megalopolis.

Today, the Araneta Center, the business hub of Quezon City, is a vibrant shopping complex, entertainment and business process outsourcing (BPO) hub, and a center of commerce. It continues to evolve with the introduction of new components: Residential (with Manhattan Garden City); hotel (with the Novotel Araneta Center); office towers (with the Gateway Tower and other BPO buildings); and the renovation of another iconic entertainment venue, the New Frontier Theater.