In a night of merry, glitz and surprises, the PANAta Awards 2020 winners were revealed in an online event via PANA FB page and YouTube channel and cross streamed in media partners’ pages. Winners’ list was led by the Grand PANAta Awardee “The Story of Us” from the Golden Arches Development Corporation (McDonald’s). A warm heart-tugging 30”, the theme boldly and poignantly honored single moms redefining the meaning of a happy family home. Other than the Grand PANAta Award, the material was also cited as WFA Best in Brand Positioning and the Gold awardee for Brand Positioning and Brand Bravery.
The brand response to the Covid-19 pandemic was given recognition through the Gawad Pandayon Awards category. Gawad Pandayon Authenticity Gold Award was won by Ayala Group of Companies for their campaign “Stronger Together: How the Ayala Group Helped Filipinos Cope with the Pandemic”. Gawad Pandayon Courage Gold award was given to Nestle Phils. for their “MILO Home Court” campaign while Unilever Philippines / MullenLowe Philippines “Knorr Cubes – Kanya-Kanya Film” earned the Gawad Pandayon Creative Effectiveness Gold.
Half year of painstaking dedication to solicit and validate entries and deliver this entertaining and very important industry milestone, the PANAta Awards 2020 continues to uplift the industry and rally every brand to excellence and unwavering commitment to nation building.
With this latest success, PANA has once again upped the bar for the future creative materials and have reaffirmed what great brands are made of: bravery, persistence and authenticity.
PANDAYON ‘TA !
Here is the complete list of winners. Trophies will be delivered to the winners’ offices through Entrego Philippines.