Pana News

Coca-Cola and Jollibee Win Gold at 4th PANATA Awards

The PANATA Awards is an annual recognition program for outstanding marketing communication campaigns or advertisements that promote positive Filipino values.

Launched in 2009, the PANATA Awards gives honors in Brand Marketing and Cause Marketing in the following categories: TV/Cinema, Radio, Print (including employee communications or newsletters), Ambient/OOH, Direct Mail, Digital /Interactive/Internet Marketing, Sales Promotions, Publicity/PR, and Special Events.

This year The Coca-Cola Export Corp. emerged as the biggest winner by taking home 2 Gold awards for “The OFW Project” under the digital and publicity/PR categories. Add to that 1 Silver award and 9 Bronze awards for various materials and campaigns.

Jollibee Food Corporation’s “The Happy Filipino” was also recognized with a PANATA gold award while “Jollibee: Crystal Quest Game” won a Silver. Mentioned campaigns are under the digital category.

McDonald’s Philippines and Nestlé Philippines both garnered 4 Silver awards and 8 Bronze awards, a total of 12 awards each.
Alaska Milk Corporation received 4 Silver awards. Other multiple award winners are: Sun Life Financial Phils. (3) and Procter & Gamble Distributing (Phils.) (2).

Awarding ceremonies of the 4th PANATA Awards was held last January 31, 2013 at the InterContinental Hotel in Makati City.

See full list of winners below:

BRONZE

  • Bank of the Philippine Islands – BPI – Institutional – BPI Talk To Us – Brand Marketing – Integrated Campaign Category
  • Del Monte Philippines – Del Monte Tomato Sauce – Coming Home – Brand Marketing – Integrated Campaign Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – Integrated Campaign Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – Digital Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – McCelebrations – Brand Marketing – TV Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – McCelebrations – Brand Marketing – Radio Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – McCelebrations – Brand Marketing – Digital Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – McCelebrations – Brand Marketing – Print Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – QSR – McHappy Day 2011 – Brand Marketing – Print Category
  • Golden Arches Dev’t. Corp. (McDonald’s Phils.) – McDelivery Me Time Meal Time – Brand Marketing – Radio Category
  • Nestle Philippines, Inc. – Nido Fortified – A Million Thanks Mom – Brand Marketing – Integrated Campaign Category
  • Nestle Philippines, Inc. – Nido Fortified – Love Letter – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Milo Choco Powder Drink – Focus – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Milo Choco Powder Drink – Luwas – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Nido Fortified – Love Letter – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Bear Brand Sterilized – Ties – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Maggi Magic Sarap – Tribute – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Nestle Club – GoodLiving Webisodes – Brand Marketing – Digital Category
  • Pepsico Philippines – Gatorade Sports Drink – Fuel Your Battle – Brand Marketing – Digital Category
  • PJ Lhuillier, Inc. – Insurance – 2012 Search for the Happiest Pinoy – Brand Marketing – Special Events Category
  • Procter & Gamble Distributing (Phils.) – P&G e.Studyante Isang Laptop, Mas Malawak na Kaalaman, Mas Magandang Bukas – Cause Marketing – Publicity / PR Category
  • STI Education Services Group – Education – Voice of the Youth Oratorical Competition – Cause Marketing – Special Events Category
  • Sun Life Financial Phils. – Financial Services – Experience Sun Shorts: Oh My Goth – Brand Marketing – Digital Category
  • The Coca-Cola Export Corp. Coca-Cola – Milyun Milyong Pasasalamat kay Mommy – Brand Marketing – Ambient/OOH Category
  • The Coca-Cola Export Corp. Coca-Cola – Milyun Milyong Pasasalamat kay Mommy – Brand Marketing – Sales Promotion Category
  • The Coca-Cola Export Corp. Coca-Cola – Blowout Para sa Bayan Campaign – Brand Marketing – Ambient/OOH Category
  • The Coca-Cola Export Corp. Coca-Cola – Blowout Para sa Bayan Campaign – Brand Marketing – Print Category
  • The Coca-Cola Export Corp. Coca-Cola – Concert ng Bayan Campaign – Brand Marketing – Ambient/OOH Category
  • The Coca-Cola Export Corp. Coca-Cola – Concert ng Bayan Campaign – Brand Marketing – Special Events Category
  • The Coca-Cola Export Corp. Coca-Cola – Tansan – Brand Marketing – Ambient/OOH Category
  • The Coca-Cola Export Corp. – Powerade – Powerade Olympic Mosaic – Cause Marketing – Digital Category
  • The Coca-Cola Export Corp. – Coca-Cola – Echo – Brand Marketing – Sales Promotion Category

SILVER

  • Alaska Milk Corporation- Alaska Evap & Condensed – Buena Mano – Brand Marketing – TV Category
  • Alaska Milk Corporation – Alaska Evap & Condensed – Patak Patak – Brand Marketing – TV Category
  • Alaska Milk Corporation – Alaska Evap & Condensed – Noche Buenas – Brand Marketing – TV Category
  • Alaska Milk Corporation – Alaska Evap & Condensed – Ginang Alaska – Brand Marketing – Special Events Category
  • Convergys Phils. Services Corp. – BPO – You Count – Brand Marketing – Digital Category
  • Golden Arches Dev’t. Corp. – QSR – McHappy Day 2011 – Brand Marketing – Ambient/OOH Category
  • Golden Arches Dev’t. Corp.- (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – TV Category
  • Golden Arches Dev’t. Corp.- (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – Print Category
  • Golden Arches Dev’t. Corp.- (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – Radio Category
  • Golden Arches Dev’t. Corp.- (McDonald’s Phils.) – QSR – Hooray For Today – Brand Marketing – Sales Promotion Category
  • Jollibee Foods Corporation- Jollibee – Jollitown:Crystal Quest Game – Brand Marketing – Digital Category
  • Monde Nissin Corporation – Lucky Me! Instant Noodles – Lucky Me! Kainang Pamilya Mahalaga Advocacy – Cause Marketing – Integrated Campaign Category
  • Nestle Philippines, Inc. – Milo Choco Powder Drink – Mang Felix – Brand Marketing – TV Category
  • Nestle Philippines, Inc. – Milo Choco Powder Drink – Milo Little Olympics Brand Marketing – Special Events Category
  • Nestle Philippines, Inc. – Corporate Wellness – Nestle Wellness App Brand Marketing – Digital Category
  • Nestle Philippines, Inc. – Milo R2 Milo R2 Double Vision – Brand Marketing – Digital Category
  • Procter & Gamble Distributing (Phils.) – Safeguard – Happy 5th Global Handwashing Day 2012 – Cause Marketing – Special Events Category
  • Pru Life UK Life Insurance – Cha Ching – Pru Life UK Financial Literacy for the Youth Program – Cause Marketing – Publicity / PR Category
  • Smart Communications – Telecommunications and Broadband Services – Live More – Brand Marketing – Integrated Campaign Category
  • Sun Life Financial Phils. – Sun Life – Legacy of Light Village Turnover – Cause Marketing – Special Events Category
  • Sun Life Financial Phils. – Financial Services – Experience Sun Shorts: 1945 – Brand Marketing – Digital Category
  • The Coca-Cola Export Corp. – Non-Alcoholic Beverages – Cheers Documentary – Brand Marketing – Digital Category

GOLD

  • Jollibee Foods Corporation – Jollibee – The Happy Filipino – Brand Marketing – Digital Category
  • The Coca-Cola Export Corp. – Coca-Cola – The OFW Project – Brand Marketing – Publicity / PR Category
  • The Coca-Cola Export Corp. – Coca-Cola – The OFW Project – Brand Marketing – Digital Category