As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief. You have all read the reports and opinions. You might even think it yourself....
A new report from @ANAmarketers has found that majority of their members (69%) have a supplier diversity strategy in place for their marketing. This follows a 2020 ANA report which highlighted finding diverse suppliers is top challenge for U.S. marketers:...
In April, WFA launched Planet Pledge, an initiative designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry and help consumers act more...
Hopes for a return to in-person event with the pandemic under control 22 April 2021: The WFA has announced that the next Global Marketer Week will take place in Athens, in partnership with the Hellenic Advertisers Association (SDE) on April 5th to 8th 2022. The hope...
Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term First-ever Regional Vice-President for the Middle East reflects strong regional growth 19 April 2021: The World Federation of...
WFA has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis. Diversity & Representation: A Guide to...
