Pana News Archives
A Millennial PANA Advocates for Better Brand Building
arketing is a point in its history wherein its moving from simple advertising to total brand building. The days of...
Three-peat Win Leads to Hall of Fame
Consistency. That’s what Golden Arches/McDonald’s’ has shown in the history of the PANAta Marketing Effectiveness Awards. More than being consistent...
McDonald’s, Nestlé Philippines Big Winners at the 2017 PANAta Marketing Effectiveness Awards
l the best works of the past year were honored at the 2017 PANAta Marketing Effectiveness Awards. The premier awards...
With Consumers in Mind, New PANAta Unfolds
From a block of carved wood, to crystal clear fiberglass, the PANAta trophy has undergone changes. However, the PANAta is...
2017 PANAta Finalists
The Philippine Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2,...
‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM
The Philippines still remains one of the most promising economies in Asia despite being under a presidency that attracts a...
Trends to Watch
PANA General Assembly Discusses New Ways to Reach Your Markets
The latest gathering of advertising industry experts featured interesting talks about...
Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer
The Retail Landscape: How’s the shopping?
Look around and you will perhaps notice how traffic is boosting convenience stores sales. Add...
Millennial Thinking Leadership Steers PANA for 2017
A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC
Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life. With digital technology...
PANAta Marketing Effectiveness Awards
What is PANAta Marketing Effectiveness Awards?
PANAta is the country’s premier annual recognition program for effective marketing communication materials.
Effectiveness can be...
Branding in the Age of Social Media
Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
PANA has new ED, and his name is Bobby
The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director. Bobby, as he is called,...
Rebranding in a Digital World
Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
Back to the Future: Economic Forecasting the Country’s Ssecond Half
What a difference two months makes. Change in government, change in policies, and the whole picture changes, right? At the...