With the redefinition of how brands engage with consumers, a regulatory scrutiny has to be put in place to target, optimize and measure the marketing communication efforts. From macro signals for tracking to semantic content analysis, how do we develop...
2nd virtual PANA GMM set on Feb 24 Join the conversation as we discuss the trends, opportunities and challenges of the country’s e-commerce scene with Crystal Gonzalez, co-founder and CEO of Pick.A.Roo, Grace Vera Cruz, Country Head of Grab...
64 and still a whole lot more in store! What started with a simple meeting of 42 company representatives in 1958, PANA has grown to be an industry leader championing truthful and responsible brand building. Cheers to all our dedicated brand builders!...
2 champions usher us into 2022 with our first #PANAgmm titled – The Next Normal : Challenges, Opportunities and Strategies. Mr. Hans Sy of SM Group shares with us his organization’s strategic pivots and winning initiatives while Philippines’ first...
Last December 8, Mariel Chavez was awarded Brand Builder of the Year in the annual PANAta Awards, the hallmark PANA celebration for the country’s most effective and creative brand campaigns. Mariel is currently a Brand Director at P&G and has handled...
Congratulations to the newly elected PANA Board of Directors and PANA Foundation Board of Trustees. Our new officers will officially assume their positions after the induction which is scheduled very...
