Industry News Archives
(IMMAP) inducted its Board of Trustees
The Internet and Mobile Marketing Association of the Philippines (IMMAP) inducted its Board of Trustees at Kickstart...
ABS-CBN partners anew with Advertising Foundation for ARAW Values Awards 2019
ABS-CBN, the country’s leading broadcast media network and entertainment company, has sealed once more its...
NIELSEN SHOPPER TRENDS 2019
Less time to cook meals drives consumers to satisfy hunger and food cravings in the most accessible retail channel read more
ASC Permit On-Line Application.
AD Standards Council
Latest Guidelines on Submission of Storyboards/Layouts/Compres
Consumers Supplement Traditional TV with Video-on-Demand
Manila, PHILIPPINES, 1 APRIL 2016 –With the rise of video-on-demand platforms where consumers have the power to select, watch or...
What are Connected Shoppers Doing and Not Doing Online?
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? The truth...
Authentic Content is King – Google Announces Most Viewed YouTube Ads in PH
As usage of smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional...
A Box of Hope, an Infinite of Kindness
In the Philippines, the city of Marikina alone produces one hundred and fifty million pairs of shoes every year. That’s...
Filipinos End 2015 with Most Bullish Consumer Sentiment in Southeast Asia
At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015)...
Four – Peat! MRM//McCANN Manila is Philippine Digital Agency of the Year for the Fourth Straight Year
MRM//McCann Manila (MRM), the digital discipline of McCann Worldgroup Philippines, was once again named Campaign Asia-Pacific Philippine Digital Agency of...
Traditonal or Digital – Filipinos Love to Watch TV – TV is most preferred but consumers appreciate convenience that digital access points and platforms provide
MANILA, Philippines, 16 December 2015 – Filipinos are embracing both traditional and digital platforms as access points, indicating a rise in...
Making APEC mobile – IMC Agency TeamAsia Designs Mobile App with ARS Integration for International Summit
“Bringing experiences to the next level.”
This is a mantra that is often heard within the four walls of TeamAsia’s office...
Google Encourage SMEs to Get Businesses Online
Google Philippines encouraged small and medium enterprises (SMEs) to maximize the opportunities available for them online to grow their businesses...