Industry News Archives

Segunda Mana

  Segunda Mana, the donations-in-kind program of Caritas Manila under its Social Entrepreneurship Division, is inspired by the spirituality of stewardship...
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The Boomerangs Call for Innovation and Effectiveness in Digital Marketing

Deadline: August 7, 2015 On its eighth year, The Boomerangs, the country's annual show for digital marketing excellence, broadens its charter,...
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Convenience is Key to Appealing to Busy Filipinos

With the projected expansion of cities and urban centers in the next 10 years, expect the convenience-driven lifestyle to be...
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UPMG Launches 2015 Tinta Awards

MANILA—The United Print Media Group is calling on all Philippine-based advertising agencies, media independents, print media publishers, advertisers, and students...
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Philippines Leads in Optimism in Southeast Asia

Manila, July 27, 2015– Filipino consumers are the most confident in Southeast Asia and show the second highest optimism globally...
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Congratulations Margot Torres – Mansmith Market Master for 2015

McDonald’s Philippines Senior Vice President for Marketing and Communications, Margot Torres, was awarded as a Mansmith Market Master for 2015....
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Books by Rose Fres Fausto

One of the distinguished speakers in the 6th PANAF IMC Youth Congress which will be held on November 27 at...
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Sandra Puno is Tambuli Chief Marketing Communications Officer of the Year

By: Aye Ubaldo

Former Nestlé Philippines Director of Communication and Marketing Services Sandra Puno was recently named the...
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Nielsen to Launch Digital ad ratings in the Philippines

Nielsen (NYSE: NLSN) today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in the Philippines....
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Discovery Channel and ANZ Bank Announce Inaugural Partnership

Discovery Channel, Asia Pacific’s number one international television channel and the flagship factual network of Discovery Networks Asia-Pacific (DNAP), and...
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Great Taste, Rising Star in Kantar Worldpanel Brand Footprint Study – Nescafe, Lucky Me Still Most Chosen Brands in PH

Great Taste, a local coffee brand, moves up six notches to become the fifth most chosen brand of Filipino consumers...
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Filipinos Embrace New Product Offerings

MANILA,  PHILIPPINES, 23 JUNE 2015 – Filipinos are among consumers worldwide who are showing strong affinity for brands which are...
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Filipinos’ Increasing Appetite for Convenience Spurring Convenience Store Growth

Manila, PHILIPPINES, 09 JUNE 2015 – With the projected expansion of cities and urban centers in the next 10 years,...
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Nielsen Appoints Craig Johnson as Head of Reach Solutions in Southeast Asia, North Asia and Pacific

SINGAPORE, 29 MAY 2015 – Global performance management company, Nielsen, has appointed Craig Johnson to head up its Reach portfolio...
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TeamAsia Recognized by DOLE – IMC Agency Found Compliant with PHL Labor Standards

TeamAsia Managing Director Bea Lim receives two certificates from the Labor department for being compliant with labor...
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