Industry News Archives

Authentic Content is King – Google Announces Most Viewed YouTube Ads in PH

As usage of  smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional...
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A Box of Hope, an Infinite of Kindness

In the Philippines, the city of Marikina alone produces one hundred and fifty million pairs of shoes every year. That’s...
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Filipinos End 2015 with Most Bullish Consumer Sentiment in Southeast Asia

At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015)...
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Four – Peat! MRM//McCANN Manila is Philippine Digital Agency of the Year for the Fourth Straight Year

MRM//McCann Manila (MRM), the digital discipline of McCann Worldgroup Philippines, was once again named Campaign Asia-Pacific Philippine Digital Agency of...
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Traditonal or Digital – Filipinos Love to Watch TV – TV is most preferred but consumers appreciate convenience that digital access points and platforms provide

MANILA, Philippines, 16 December 2015 – Filipinos are embracing both traditional and digital platforms as access points, indicating a rise in...
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Making APEC mobile – IMC Agency TeamAsia Designs Mobile App with ARS Integration for International Summit

“Bringing experiences to the next level.” This is a mantra that is often heard within the four walls of TeamAsia’s office...
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Google Encourage SMEs to Get Businesses Online

Google Philippines encouraged small and medium enterprises (SMEs) to maximize the opportunities available for them online to grow their businesses...
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Digital Formats are Among the Most Trusted Advertising Sources Despite Slow Growth

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure...
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Filipino Consumers Trust Word-of-Mouth Recommendations the Most

MANILA, Philippines, September 28, 2015 – Earned advertising in the form of word-of-mouth recommendations from people they know and trust...
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Powering your Brands for Growth in South East Asia – (By Jane Ng Client Solutions Director, Southeast Asia)

The recent release of the 2015 BrandZTM Top 100 Most Valuable Global Brands by WPP and Millward Brown showed that...
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Filipino Parents Say Trusted Brand, Nutrition and Safety in Food; Skin Protection and Comfort Provided by Diapers are Best for Their Babies

MANILA, Philippines – When it comes to caring for their babies, parents only want the best—from the food they put...
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Sharing a Smile – IMC Agency TeamAsia Celebrates CSR Month with Kids from Haven for Children

A sad reality is that children from the slums that are neglected by their parents end up  living on their...
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Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit at the Waterfront Insular Hotel...
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Rightster partners with Procter & Gamble to launch SKII #ChangeDestiny Campaign

August 5, 2015 – Rightster, the global multi-platform network for digital video, has partnered with Procter & Gamble...
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