Avon Philippines and other markets outside of the USA are reportedly not affected by the Chapter 11 bankruptcy filed by Avon Products Inc. (API), the owner of the Avon brand in the United Kingdom, Europe and Latin America, last August reportedly due to 386 talc-related lawsuits that have resulted in over $1 billion (over P58 trillion) in debt.
In an exclusive interview with Philstar.com following the launch of the reformulated Anew anti-aging solutions in Makati City, Avon Philippines Communications Head Marion Limlengco said, “You know the bankruptcy issue, Chapter 11, we’ve heard about this, right? Avon Products Inc., it’s a holding company, they filed this Chapter 11. We’d like to make it clear that it really does not affect any of the operations of the Avon market outside US, and so of course, that includes the Philippines.”
In fact, according to her, Avon Philippines is eyeing “a new era of growth. We’re really trying to accelerate growth,” she said, divulging that they have “exciting plans” for one of the categories where the brand claims to be “no. 1”: intimate apparel.
Apart from intimate apparel, the company’s local arm also claims to hold the top spot in cream deodorant and face color, which is why these are the company’s core focuses, said Avon Philippines General Manager Vanee Gosiengfiao, who officially joined the company last August 1.
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