May 13, 2016


The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May 27, 2016 at the Makati Diamond Residences, Makati City.

PANAta Awards is the annual recognition program of PANA, the country’s premier association of advertisers, for effective communication materials.  It recognizes organizations that effectively wield the power of communication to build business and to further promote PANA’s advocacy –“Beyond Truth in Advertising”. PANAta Awards pushes the industry to not just communicate their brands, but to create superior products and campaigns that will benefit and make a difference in the society.

Out of the seventy-one (71) entries submitted this year, 39 qualified as finalists.  Winners will receive Gold, Silver and Bronze trophies based on their final scores. Launched last year, the Grand PANAta Award remains the highlight of the night.  The Grand PANAta Award recognizes the best marketing campaign which exuded outstanding results.  The winner is chosen from all Gold Awardees across all categories.

The 2016 PANAta Marketing Effectiveness Awards also successfully utilized a 100 percent online judging system. Twenty-two (22) distinguished judges from different sectors of the advertising industry and the academe thoroughly reviewed and evaluated the entries based on the above-mentioned criteria.  To ensure fairness in the competition, the online judging system incorporated a special feature addressing conflict of interest in situations wherein judges had to evaluate entries from their own companies, clients or from their competitors.

Here are the 39 entries who made it to the finals: (Click Here)


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