Pana News

THE 2018 Gawad PANAta Awardees set the Stage for Future Brand Builders

A milestone was etched into the Philippine Association of National Advertisers (PANA) prestigious award-giving history last July 20. From its widely renowned PANAta AWARDS, an annual event that honors the best campaigns in advertising and marketing, rose a new platform that honors the trailblazers behind the best brand-building victories

This special recognition is called the GAWAD PANAta.

The GAWAD PANAta was borne out of PANA’s own reflection of its trials and triumphs that span sixty years. Just as PANA celebrated six sterling decades in the industry, it lauded individuals whose decades of marketing service champion brand strength and integrity. Individuals whose bodies of work serve, contribute, and continue to impact the industry with brand building benchmarks for the rest to follow.

Without a doubt, acquiring a GAWAD PANAta is no easy feat. And yet, that night at the PANAta AWARDS, five inspirational icons rightfully claimed it.


Cu was appointed the President and CEO of Globe Telecom, Inc. in 2009. Since then, the company’s brand image was re-shaped. Under his visionary leadership, Globe’s business focus shifted to superior consumer experience. The company consistently delivered, while rising as a progressive force in the telecommunications landscape. All this simply because of Cu’s passion for one primary advocacy: Customer First.


Cua has always had a prolific career. He is the Chairman of Xavier School and P&Gers Fund. He is also a Member of the Board of Directors of BDO Private Bank, Century Pacific Food, Eton Properties, LT Group, Macroasia, Philippine Airlines, and PhilPlans. Across all the companies under his wing, he is driven in his duty to ensure corporate governance, stability, and sustainability. It’s a tough job for most. But for him, it is public service.


Before becoming the Vice President of Alaska Milk Corporation, Fernando was the President of PANA where she was elected for 5 terms. And for good reason. Fernando is a prime example of a resilient, responsible brand builder. She redefined PANA’s objectives and rallied to unify advertisers and agencies under it. Needless to say, she succeeded. Fernando brings with her the same unrelenting quest to uphold responsibility, teamwork, and humility in Alaska Milk.


The industry knows Jimenez as the charismatic marketing communications expert who once led creative, effective campaigns from his seat as the founder of Jimenez and Partners. The whole nation, on the other hand, knows him as the former Secretary of Tourism and the important figure behind the country’s most memorable slogan, ‘It’s More Fun in the Philippines’. With his colorful career, Jimenez can easily say he has built brands from the ground up as well as spearheaded a campaign that helped build the nation.


Torres, Managing Director of Golden Arches Development Corporation (McDonald’s Philippines) believes in the value of hard work in the pursuit of success. In fact, it’s the principle of hard work that has her leading the fruitful journey of the fast food giant for almost 15 years. Armed with perseverance, Torres ensures that with each product, campaign, and advocacy the brand launches, goals are met and that McDonald’s positive image is maintained.

By their accomplishments alone, it is no surprise that these five industry pillars were each voted to be revered with the GAWAD PANAta. After all, a company’s success can only be realized with one individual at the helm of its responsible brand building.

May these industry icons continue to serve as inspiration to the next slew of brand builders.