PANA has new ED, and his name is Bobby
The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director. Bobby, as he is called, joins PANA effective 01 September 2016.
Coming from Max’s Restaurant, where he was Relationship Marketing and Media Manager prior to taking the Executive Director post, Bobby was for over 7 years the company’s representative to PANA. Not a stranger therefore to the 58-year-old’s operations, projects, and goals, Bobby’s transition into PANA is qualified, and will be quite seamless.
Bobby comes from agency, publishing, then client side, giving him a wide perspective of the industry. On his joining PANA, Bobby says, I guess after completing the cycle, it made me realize that I really love the industry I chose to be with. Now I can say that working in PANA will somehow give me that sense of fulfillment as a professional and a person. Because the association will give me the opportunity to learn more so I can also share more. I hope I can be one of the instrument so we can have not only a better organization but more so a better, more collaborative and united industry.
I’ve known PANA since I joined the exciting world of Advertising but I was able to learn more about it when I moved to the client side and became their official representative in PANA.”
He takes the reins from the capable hands of Digna Santos who is now the Executive Director of the Ad Standards Council, a post she took on full time last January 2016. Digna will continue as PANA Consultant until December 2016.
Digna’s advice to Bobby, “You need to earn the trust and respect of the members in order to be successful in PANA. You need patience, understanding and a genuine desire to help and be of service to them.“
Of his plans for PANA, Bobby shares, “I hope that we can get a healthier and more active participation from new members for they will be PANA’s future board of directors. In terms of communications, I think we need to adjust a bit by making it more relevant to the members. Market trends and the market itself is evolving too fast and we need to go with the flow.”