For 2016, A New and Younger Generation
2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right.
Leaving big shoes to fill, outgoing President, and newly-inducted PANA Foundation Chair Blen Fernando signified her confidence to the new PANA Board that is, “a signal to a younger, new generation of leaders to continue moving the organization. Let us be brave to rise, and accept the responsibility to lead… and guide our members in our role in self-regulation in advertising.”
Though coming in with big shoes to fill, Stephanie Cua is more than ready. Hardly a newbie to the PANA Board having served for 3 years, Cua easily hit the ground running. “What we want to focus now is on our theme, Scaling New Heights, with a Heart. All throughout, we see opportunities and challenges, but PANA needs to do more for what we can be responsible for, like the environment and nature,” says Cua, Pilipinas Shell Retail Marketing Manager.
“For PANA, the reason to do advertising with a heart is that every time we make projects, we push truth in advertising that is aligned with responsibility. We will work closely with the Ad Standards Council (ASC) because we want to avoid false advertising and misleading advertisements. In every little thing we do, we need to make it a part of, or toward a bigger purpose. We will push this with our respective companies to push values that we espouse.”
As PANAF Chair, Fernando, who is Vice-president of Marketing-Alaska Milk, is already off with the Foundation’s plans. First on the agenda is an invigorated PANAnaw IMC Competition. “We want to elevate level of competition by expanding the base. With that, we plan to revive the PANAF Roadshow and to go to the students in the Visayas, Mindanao and outside Metro Manila, where they are eager to learn marketing best practices,” she said. On the PANAF Chair’s to-do list is to close projects started in 2015 including campaigns for Climate change, and environmental stability.
by: Aye Ubaldo