Pana News

Dentsu Jayme Syfu’s Merlee Jayme, Board of Jurors Chairman for 2018 PANA Awards

As part of its 60th anniversary celebration, the Philippine Association of National Advertisers (PANA) has lined up an impressive roster of acclaimed industry professionals to judge its premier annual awards competition, the PANAta Awards.

Now in its 10th year, the PANAta Awards recognizes brands that have exhibited exemplary skill and talent in their marketing campaigns. Past PANAta Awards winners are companies that fully understand marketing effectiveness and demonstrate this mastery through their successful marketing communications.

The 2018 PANAta Awards, themed “Championing Responsible Brand Building”, will have the privilege of having Dentsu Jayme Syfu’s Merlee Jayme chair the board of jurors.

A prominent figure in the local advertising scene, Merlee Jayme is the Chairmom (as she calls herself) and CCO of the merger between the world-renowned Dentsu Philippines and the DM9 JaymeSyfu group. In 2013, she distinguished herself in the industry after she led DM9 JaymeSyfu Inc. and brought home the country’s first Cannes Lion prize.

The following year, Medium named the creative agency the “Fifth Hottest Creative Agency in Asia” and Jayme as the fifth highest awarded Creative Director in Asia. In 2016, Dentsu Jayme Syfu was awarded Creative Agency of the Year by Campaign Asia, and in 2017, Country Asia of the year by Spikes Asia.