WFA News Archives

There are no exceptions

Advertising self-regulation is not a pick and mix: it must cover all marketing. That includes social media. It is becoming...
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Digital To Account For 24.4% Of Ad Spend Next Year Worldwide

by Laurie Sullivan,   Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60...
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How important is it for brands to have a “purpose”?

Research conducted in 2012 by Edelman shows that consumers increasingly want brands to stand for something beyond the functional delivery...
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Brands Will Increasingly Need Purpose, Say World’s Biggest Marketers

Marketers see purpose as business opportunity but do not fully understand consumer attitudes to it Marketers focused on developed markets; but...
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WFA Appoints Pernod Ricard CMO as New President

March 6: Members of the World Federation of Advertisers (WFA) today unanimously voted for Martin Riley, group Chief Marketing Officer...
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Data Protection

EU Consultative Committee Publishes Opinion on the Commission's Proposal In an official opinion published on 31 July, the European Economic and...
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Advertising to Children

Amendments to Draft Report on Sexualisation to Children Call for Regulation of Advertising On 13 August, the European Parliament’s...
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Global Marketing Budgets to Shift to Emerging Markets

International advertisers still look to the US for best practices  But US marketers fail to pay enough...
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Best Practice for E-Commerce

WFA members have provided guidance on the best way to ensure that e-commerce operations maximise profitability and effectiveness. Based on a...
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Pre-rolls: Discovering Best Practice

Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports. Few marketers...
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WFA Members Reveal Search Marketing Strategies

- WFA members reveal search marketing strategies - Big increase in use of search specialists - Mobile and social search still lack...
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Five Tips for Benchmarking Creative Agency Costs

WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are...
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