WFA News Archives
There are no exceptions
Advertising self-regulation is not a pick and mix: it must cover all marketing. That includes social media. It is becoming...
Digital To Account For 24.4% Of Ad Spend Next Year Worldwide
How important is it for brands to have a “purpose”?
Brands Will Increasingly Need Purpose, Say World’s Biggest Marketers
Marketers see purpose as business opportunity but do not fully understand consumer attitudes to it
Marketers focused on developed markets; but...
WFA Appoints Pernod Ricard CMO as New President
March 6: Members of the World Federation of Advertisers (WFA) today unanimously voted for Martin Riley, group Chief Marketing Officer...
EU Consultative Committee Publishes Opinion on the Commission's Proposal
In an official opinion published on 31 July, the European Economic and...
Advertising to Children
Amendments to Draft Report on Sexualisation to Children Call for Regulation of Advertising
On 13 August, the European Parliament’s...
Global Marketing Budgets to Shift to Emerging Markets
International advertisers still look to the US for best practices
But US marketers fail to pay enough...
Best Practice for E-Commerce
WFA members have provided guidance on the best way to ensure that e-commerce operations maximise profitability and effectiveness.
Based on a...
Pre-rolls: Discovering Best Practice
Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports.
WFA Members Reveal Search Marketing Strategies
- WFA members reveal search marketing strategies
- Big increase in use of search specialists
- Mobile and social search still lack...
Five Tips for Benchmarking Creative Agency Costs
WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are...