WFA News Archives

WFA Gives Snap Shot of Global Agency Remuneration Trends 2014

WFA has showcased the interim results from its survey on Global Agency Remuneration Trends 2014 at the meeting of WFA's SOURCINGFORUM on 24th...
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Marketers Could Be Hit by Tough New Data Laws for EU

By: Emma Hall Published:    The battle between big data and individual privacy will be put in the spotlight on...
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There are no exceptions

Advertising self-regulation is not a pick and mix: it must cover all marketing. That includes social media. It is becoming...
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Digital To Account For 24.4% Of Ad Spend Next Year Worldwide

by Laurie Sullivan,   Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60...
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How important is it for brands to have a “purpose”?

Research conducted in 2012 by Edelman shows that consumers increasingly want brands to stand for something beyond the functional delivery...
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Brands Will Increasingly Need Purpose, Say World’s Biggest Marketers

Marketers see purpose as business opportunity but do not fully understand consumer attitudes to it Marketers focused on developed markets; but...
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WFA Appoints Pernod Ricard CMO as New President

March 6: Members of the World Federation of Advertisers (WFA) today unanimously voted for Martin Riley, group Chief Marketing Officer...
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Data Protection

EU Consultative Committee Publishes Opinion on the Commission's Proposal In an official opinion published on 31 July, the European Economic and...
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Advertising to Children

Amendments to Draft Report on Sexualisation to Children Call for Regulation of Advertising On 13 August, the European Parliament’s...
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Global Marketing Budgets to Shift to Emerging Markets

International advertisers still look to the US for best practices  But US marketers fail to pay enough...
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Best Practice for E-Commerce

WFA members have provided guidance on the best way to ensure that e-commerce operations maximise profitability and effectiveness. Based on a...
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Pre-rolls: Discovering Best Practice

Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports. Few marketers...
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WFA Members Reveal Search Marketing Strategies

- WFA members reveal search marketing strategies - Big increase in use of search specialists - Mobile and social search still lack...
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Five Tips for Benchmarking Creative Agency Costs

WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are...
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