WFA News Archives

China launches consultation on new restrictions on targeted advertising

On 28 May, the Cyberspace Administration of China (CAC), the country’s primary data protection authority, launched a...
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Christchurch Call to Action, Singapore data privacy, advertising standards

Welcome to our May 2019 edition of the WFA Global Policy Brief This monthly newsletter aims to keep WFA...
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WFA Issues First Advice for Combatting Ad Fraud

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The...
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Global Marketers Seek a New Model for Insights

Research identifies key changes required to make insights more effective partners in driving brand growth Kuala Lumpur, 17th March 2016: New...
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Food and Beverage Industry Reports Progress on Commitments

In December 2015, the International Food and Beverage Alliance (IFBA) released a report reviewing the progress its member companies have...
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Are We Witnessing a New Dawn for Public Affairs?

Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may...
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The Path to Digital Transformation

by Matt Green Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for...
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Life Lessons From Mentoring Young Entrepreneurs

By Waithera Ng'ang'a, CEO, Marketing Society of Kenya Recently, I had the honour of mentoring young entrepreneurs in different business sectors. What...
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Six Things CEOs Want From Their Marketing Teams in a Digital Age

From Brother UK to Exterion Media, Lucy Fisher talks to CEOs to find out how marketers can earn a place at the...
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Global Food and Beverage Industry CEOs Make Enhanced Commitments on Marketing to Children

The CEOs of the world's leading food and non-alcoholic beverage companies* and members of the International Food & Beverage...
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Putting User Generated Content Into Brand Marketing

by Stephanie Bouvard   We know that consumers will respond to brand messaging but what role should user generated content (UGC) play...
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Adspend AND GDP – 2014 Update

June 19, 2014 - ALERT 19/14 Management Digest In past ALERTs we have discussed various studies that conclude that adspend is a...
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WFA CMOFORUM Meets in Cannes

On 18th June 2014, an array of big name CMOs gathered at the Cannes Lions to take part in the...
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Brands by the People, for the People, Will Always Flourish

By Marc Mathieu People need businesses and businesses need people. People are behind our companies, our brands and our products. People...
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Brands Need to Stop Trying to Play Hero

By Gaston Legorburu Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this...
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