WFA News Archives

    WFA Issues First Advice for Combatting Ad Fraud

    The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The...
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    Global Marketers Seek a New Model for Insights

    Research identifies key changes required to make insights more effective partners in driving brand growth Kuala Lumpur, 17th March 2016: New...
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    Food and Beverage Industry Reports Progress on Commitments

    In December 2015, the International Food and Beverage Alliance (IFBA) released a report reviewing the progress its member companies have...
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    Are We Witnessing a New Dawn for Public Affairs?

    Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may...
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    The Path to Digital Transformation

    by Matt Green Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for...
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    Life Lessons From Mentoring Young Entrepreneurs

    By Waithera Ng'ang'a, CEO, Marketing Society of Kenya Recently, I had the honour of mentoring young entrepreneurs in different business sectors. What...
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    Six Things CEOs Want From Their Marketing Teams in a Digital Age

    From Brother UK to Exterion Media, Lucy Fisher talks to CEOs to find out how marketers can earn a place at the...
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    Global Food and Beverage Industry CEOs Make Enhanced Commitments on Marketing to Children

    The CEOs of the world's leading food and non-alcoholic beverage companies* and members of the International Food & Beverage...
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    Putting User Generated Content Into Brand Marketing

    by Stephanie Bouvard   We know that consumers will respond to brand messaging but what role should user generated content (UGC) play...
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    Adspend AND GDP – 2014 Update

    June 19, 2014 - ALERT 19/14 Management Digest In past ALERTs we have discussed various studies that conclude that adspend is a...
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    WFA CMOFORUM Meets in Cannes

    On 18th June 2014, an array of big name CMOs gathered at the Cannes Lions to take part in the...
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    Brands by the People, for the People, Will Always Flourish

    By Marc Mathieu People need businesses and businesses need people. People are behind our companies, our brands and our products. People...
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    Brands Need to Stop Trying to Play Hero

    By Gaston Legorburu Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this...
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    WFA Gives Snap Shot of Global Agency Remuneration Trends 2014

    WFA has showcased the interim results from its survey on Global Agency Remuneration Trends 2014 at the meeting of WFA's SOURCINGFORUM on 24th...
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    Marketers Could Be Hit by Tough New Data Laws for EU

    By: Emma Hall Published:    The battle between big data and individual privacy will be put in the spotlight on...
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