Pana News Archives

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Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge

Press Release: May 29, 2014 Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
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Dealing with Digital

The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
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Mobile – The Future of Marketing

“The best mobile campaigns are the ones that work with other media.” This insight from Arthur Policarpio, head of award-winning mobile...
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Philippines Catching Up with Asian Tigers

The future of the market is with the growing middle class, announces Lou-Ann Navalta, Nielsen Philippines consumer insights executive director...
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Top 10 Consumer Trends of 2014

Every year for the past nine years, leading marketing communications firm JWT releases its global study of market trends that...
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Philippine Economic Outlook Still Rosy for 2014

The first PANA GMM of 2014 gets right down to the business of the Philippine economy. HSBC Philippines head of...
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PANA Induction 2014: Building the Future Truthfully and Responsibly

PANA and the PANA Foundation (PANAF) kicks off 2014 with the induction of this year’s officers and board of directors,...
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PANA, ASC, DOH Map Out Healthy Ad Landscape for Kids

The Philippine Association of National Advertisers (PANA), along with its industry partners the Ad Standards Council (ASC), the Kapisanan ng...
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Youth Wellness, Well-Being at the 14th PANAnaw Awards

As the foundation arm of PANA, PANAF’s advocacy is relevant education that endeavors to produce future brand communicators, and to...
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14th PANAnaw Goes for Wellness, and UP Diliman Wins a Fourth

The PANAnaw welcomed two new schools to this year’s roster of finalists, making history in 2014.   The regulars, namely the...
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The Creative You – 4th PANAF Youth Congress Urges Future Marketers to Unleash the Power of Creativity

The Philippine Association of National Advertisers Foundation (PANAF) holds the Youth Congress at a turbulent time in the country. It...
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Making Hashtags Work for You

#PANAGMM was created to collate all the information gained at the PANA GMM and make everything accessible or easily searchable...
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Personalized Evolution: The Future of Radio

To the cynics who claim radio is dying in the Philippines, Santi Elizalde, Manila Broadcasting Company (MBC) vice-president for sales,...
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The Digital Life – Changing the Way We Experience Retail

One of the speakers of the 8th PANA GMM couldn’t make it to Hard Rock Café, Makati City. Kartik Ram, Internet...
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PANA Kicks off Ad Industry Forum on Healthy Lifestyle ~ Invites industry to support advocacy, join forces with Department of Health

Recently, the Philippine Association of National Advertisers (PANA), along with its industry partners the Ad Standards Council (ASC), and the...
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