Pana News Archives
Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness
by Aye P Ubaldo
November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital
Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
The IXM Guide to ASC Approvals
Pinoy Shoppers and Uniquely Pinoy Ads
Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
Growing Companies in the Information Age
Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’
By Aye P Ubaldo
Milk and nutrition are almost inseparable. An essential element to growth and development, milk is big business. ...
Climate Change – Dealing with Reality
Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
Six winners at 1st PANAta Marketing Effectiveness Awards
On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is...
One Region, One ASEAN Economic Community
In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge
Press Release: May 29, 2014
Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
Dealing with Digital
The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
Mobile – The Future of Marketing
“The best mobile campaigns are the ones that work with other media.”
This insight from Arthur Policarpio, head of award-winning mobile...
Philippines Catching Up with Asian Tigers
The future of the market is with the growing middle class, announces Lou-Ann Navalta, Nielsen Philippines consumer insights executive director...
Top 10 Consumer Trends of 2014
Every year for the past nine years, leading marketing communications firm JWT releases its global study of market trends that...
Philippine Economic Outlook Still Rosy for 2014
The first PANA GMM of 2014 gets right down to the business of the Philippine economy. HSBC Philippines head of...