Pana News Archives

Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness

by Aye P Ubaldo   November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
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The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital

Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
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The IXM Guide to ASC Approvals

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Pinoy Shoppers and Uniquely Pinoy Ads

Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
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Growing Companies in the Information Age

Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
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In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’

By Aye P Ubaldo   Milk and nutrition are almost inseparable.  An essential element to growth and development, milk is big business. ...
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Climate Change – Dealing with Reality

Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
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Six winners at 1st PANAta Marketing Effectiveness Awards

On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is...
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One Region, One ASEAN Economic Community

In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
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Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge

Press Release: May 29, 2014 Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
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Dealing with Digital

The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
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Mobile – The Future of Marketing

“The best mobile campaigns are the ones that work with other media.” This insight from Arthur Policarpio, head of award-winning mobile...
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Philippines Catching Up with Asian Tigers

The future of the market is with the growing middle class, announces Lou-Ann Navalta, Nielsen Philippines consumer insights executive director...
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Top 10 Consumer Trends of 2014

Every year for the past nine years, leading marketing communications firm JWT releases its global study of market trends that...
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Philippine Economic Outlook Still Rosy for 2014

The first PANA GMM of 2014 gets right down to the business of the Philippine economy. HSBC Philippines head of...
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