Pana News Archives


    Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends

    Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
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    The Philippine Economy – Strong and Steady in 2015

    It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
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    PANA 2015: Responsible Marketing Communications with a Purpose

    PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
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    Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness

    by Aye P Ubaldo   November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
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    The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital

    Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
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    The IXM Guide to ASC Approvals

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    Pinoy Shoppers and Uniquely Pinoy Ads

    Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
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    Growing Companies in the Information Age

    Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
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    In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’

    By Aye P Ubaldo   Milk and nutrition are almost inseparable.  An essential element to growth and development, milk is big business. ...
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    Climate Change – Dealing with Reality

    Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
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    Six winners at 1st PANAta Marketing Effectiveness Awards

    On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is...
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    One Region, One ASEAN Economic Community

    In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
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    Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge

    Press Release: May 29, 2014 Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
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    Dealing with Digital

    The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
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    Mobile – The Future of Marketing

    “The best mobile campaigns are the ones that work with other media.” This insight from Arthur Policarpio, head of award-winning mobile...
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