Pana News Archives

Radyo Veritas’ Thanksgiving Agape

PANA Board of Directors and Church leaders during the Radyo Veritas Thanksgiving Agape. In photo are (L-R):...
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PANA Brand Academy 2015 Wraps Up with Shopper Marketing, Brand Activation, Public Relations, Crisis Communications and IMC

Shopper marketing expert Ben Reyes of ASPAC Creative Communications advises marketers to look into behavioral and psychological insights concerning consumers...
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PANA Digital Playbook

The Philippine Association of National Advertisers in partnership with the Certified Digital Marketer Program held another Digital Playbook session last...
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Code of Ethics and Media Talks on PANA Brand Academy Day Three

The study of marketing is incomplete without examining today’s media landscape, in which digital and mobile continue to grow in...
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PANA Brand Academy Day Two Talks Insights, Branding and Product Design

The second Friday of PANA Brand Academy gets down to the essentials of marketing with a discussion on insights. Insight, the...
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PANA Brand Academy 2015 Now Underway

Sixty-eight junior marketers took part in the first day of the 2015 PANA Brand Academy, which continues for the next...
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User Experience – Delivering Joy of Use and Consistency

If customer experience is the sum of all interactions between the customer and everything regarding a brand (according to top...
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PANA Digital Playbook Seminar

Marketers in the real estate and retail industry gathered last June 10 at Max’s Restaurant, Greenbelt 1, Makati City to...
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Probinsyanomics – Understanding the Rural Economy

Rural areas tend to be overlooked in marketing and economics, especially in rising economies like the Philippines, where the middle...
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2015 PANAta Marketing Effectiveness Awards Recognizes Winners

HOTEL INTERCONTINENTAL, MAKATI – “Kaya natin love ang PANAta Awards, kasi parang bottomless iced tea,” remarks event co-host Chito Maniago...
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2015 PANAta Marketing Effectiveness Awards Winners

Congratulations to all the winners of the 2nd PANAta Marketing Effectiveness Awards. It is our honor to recognize the outstanding...
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2015 PANAta Marketing Effectiveness Finalists

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Decoding Millennials

Millennials are a most puzzling phenomenon in the generations of humans that have ever come to be. Born at the...
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Building Trust and Transcending Media through Real Stories

The PANA GMM last February concluded with a reminder that although the top five media of the Philippines compels engaging...
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Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends

Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
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