Pana News Archives


2015 PANAta Marketing Effectiveness Finalists

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Decoding Millennials

Millennials are a most puzzling phenomenon in the generations of humans that have ever come to be. Born at the...
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Building Trust and Transcending Media through Real Stories

The PANA GMM last February concluded with a reminder that although the top five media of the Philippines compels engaging...
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Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends

Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
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The Philippine Economy – Strong and Steady in 2015

It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
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PANA 2015: Responsible Marketing Communications with a Purpose

PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
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Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness

by Aye P Ubaldo   November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
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The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital

Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
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The IXM Guide to ASC Approvals

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Pinoy Shoppers and Uniquely Pinoy Ads

Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
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Growing Companies in the Information Age

Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
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In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’

By Aye P Ubaldo   Milk and nutrition are almost inseparable.  An essential element to growth and development, milk is big business. ...
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Climate Change – Dealing with Reality

Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
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Six winners at 1st PANAta Marketing Effectiveness Awards

On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is...
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One Region, One ASEAN Economic Community

In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
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