Pana News Archives
Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends
Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
The Philippine Economy – Strong and Steady in 2015
It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
PANA 2015: Responsible Marketing Communications with a Purpose
PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness
by Aye P Ubaldo
November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital
Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
The IXM Guide to ASC Approvals
Pinoy Shoppers and Uniquely Pinoy Ads
Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
Growing Companies in the Information Age
Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’
By Aye P Ubaldo
Milk and nutrition are almost inseparable. An essential element to growth and development, milk is big business. ...
Climate Change – Dealing with Reality
Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
Six winners at 1st PANAta Marketing Effectiveness Awards
On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is...
One Region, One ASEAN Economic Community
In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge
Press Release: May 29, 2014
Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
Dealing with Digital
The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
Mobile – The Future of Marketing
“The best mobile campaigns are the ones that work with other media.”
This insight from Arthur Policarpio, head of award-winning mobile...