Pana News Archives

Technology, Humanity and Good: JWT’s Top Trends

Every year, agency J. Walter Thompson releases its Top Ten Trends gathered from all over the world.  Trends culled from...
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Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth

by: Aye Ubaldo   Turning the key to a new year is best done armed with good information, supported credibly by numbers. ...
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For 2016, A New and Younger Generation

2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right. Leaving big shoes...
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16th PANAF Students’ Competition – It’s all about voting wisely

Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC....
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PANAF Youth Congress – Wholistic, Exponential, and Real, Me

The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme...
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Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That...
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Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members...
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PANA Digital Playbook-Health and Personal Care

The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook...
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Eight Key Mobile Strategies You Can Apply To Your Business

Mobile phone penetration in the Philippines is overwhelming. There are more mobile phones than people in the country. And with...
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August 18th PANA Digital Playbook

A round of applause to the team behind the PANA Digital Playbook Seminar as they wrapped up a successful 4th session...
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Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

The quest to understand today’s youth has formed for them the image of a tech savvy, adaptable generation that fearlessly...
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PANA Supports DOT’s EDSA Outdoor Gallery Project

The Philippine Association of National Advertisers (PANA) has pledged support for the EDSA Outdoor Gallery Project of the Department of...
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The Four Key Themes in the Lives of Today’s Youth

The most admired brand in the world is Google. For providing knowledge, information and a way to finding truth, it...
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Radyo Veritas’ Thanksgiving Agape

PANA Board of Directors and Church leaders during the Radyo Veritas Thanksgiving Agape. In photo are (L-R):...
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PANA Brand Academy 2015 Wraps Up with Shopper Marketing, Brand Activation, Public Relations, Crisis Communications and IMC

Shopper marketing expert Ben Reyes of ASPAC Creative Communications advises marketers to look into behavioral and psychological insights concerning consumers...
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