Pana News Archives


    PANA Digital Playbook

    The Philippine Association of National Advertisers in partnership with the Certified Digital Marketer Program held another Digital Playbook session last...
    read more


    Code of Ethics and Media Talks on PANA Brand Academy Day Three

    The study of marketing is incomplete without examining today’s media landscape, in which digital and mobile continue to grow in...
    read more


    PANA Brand Academy Day Two Talks Insights, Branding and Product Design

    The second Friday of PANA Brand Academy gets down to the essentials of marketing with a discussion on insights. Insight, the...
    read more


    PANA Brand Academy 2015 Now Underway

    Sixty-eight junior marketers took part in the first day of the 2015 PANA Brand Academy, which continues for the next...
    read more


    User Experience – Delivering Joy of Use and Consistency

    If customer experience is the sum of all interactions between the customer and everything regarding a brand (according to top...
    read more


    PANA Digital Playbook Seminar

    Marketers in the real estate and retail industry gathered last June 10 at Max’s Restaurant, Greenbelt 1, Makati City to...
    read more


    Probinsyanomics – Understanding the Rural Economy

    Rural areas tend to be overlooked in marketing and economics, especially in rising economies like the Philippines, where the middle...
    read more


    2015 PANAta Marketing Effectiveness Awards Recognizes Winners

    HOTEL INTERCONTINENTAL, MAKATI – “Kaya natin love ang PANAta Awards, kasi parang bottomless iced tea,” remarks event co-host Chito Maniago...
    read more


    2015 PANAta Marketing Effectiveness Awards Winners

    Congratulations to all the winners of the 2nd PANAta Marketing Effectiveness Awards. It is our honor to recognize the outstanding...
    read more


    2015 PANAta Marketing Effectiveness Finalists

    read more


    Decoding Millennials

    Millennials are a most puzzling phenomenon in the generations of humans that have ever come to be. Born at the...
    read more


    Building Trust and Transcending Media through Real Stories

    The PANA GMM last February concluded with a reminder that although the top five media of the Philippines compels engaging...
    read more


    Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends

    Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
    read more


    The Philippine Economy – Strong and Steady in 2015

    It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
    read more


    PANA 2015: Responsible Marketing Communications with a Purpose

    PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
    read more