Pana News Archives


    The Four Key Themes in the Lives of Today’s Youth

    The most admired brand in the world is Google. For providing knowledge, information and a way to finding truth, it...
    read more


    Radyo Veritas’ Thanksgiving Agape

    PANA Board of Directors and Church leaders during the Radyo Veritas Thanksgiving Agape. In photo are (L-R):...
    read more


    PANA Brand Academy 2015 Wraps Up with Shopper Marketing, Brand Activation, Public Relations, Crisis Communications and IMC

    Shopper marketing expert Ben Reyes of ASPAC Creative Communications advises marketers to look into behavioral and psychological insights concerning consumers...
    read more


    PANA Digital Playbook

    The Philippine Association of National Advertisers in partnership with the Certified Digital Marketer Program held another Digital Playbook session last...
    read more


    Code of Ethics and Media Talks on PANA Brand Academy Day Three

    The study of marketing is incomplete without examining today’s media landscape, in which digital and mobile continue to grow in...
    read more


    PANA Brand Academy Day Two Talks Insights, Branding and Product Design

    The second Friday of PANA Brand Academy gets down to the essentials of marketing with a discussion on insights. Insight, the...
    read more


    PANA Brand Academy 2015 Now Underway

    Sixty-eight junior marketers took part in the first day of the 2015 PANA Brand Academy, which continues for the next...
    read more


    User Experience – Delivering Joy of Use and Consistency

    If customer experience is the sum of all interactions between the customer and everything regarding a brand (according to top...
    read more


    PANA Digital Playbook Seminar

    Marketers in the real estate and retail industry gathered last June 10 at Max’s Restaurant, Greenbelt 1, Makati City to...
    read more


    Probinsyanomics – Understanding the Rural Economy

    Rural areas tend to be overlooked in marketing and economics, especially in rising economies like the Philippines, where the middle...
    read more


    2015 PANAta Marketing Effectiveness Awards Recognizes Winners

    HOTEL INTERCONTINENTAL, MAKATI – “Kaya natin love ang PANAta Awards, kasi parang bottomless iced tea,” remarks event co-host Chito Maniago...
    read more


    2015 PANAta Marketing Effectiveness Awards Winners

    Congratulations to all the winners of the 2nd PANAta Marketing Effectiveness Awards. It is our honor to recognize the outstanding...
    read more


    2015 PANAta Marketing Effectiveness Finalists

    read more


    Decoding Millennials

    Millennials are a most puzzling phenomenon in the generations of humans that have ever come to be. Born at the...
    read more


    Building Trust and Transcending Media through Real Stories

    The PANA GMM last February concluded with a reminder that although the top five media of the Philippines compels engaging...
    read more