Pana News Archives


August 18th PANA Digital Playbook

A round of applause to the team behind the PANA Digital Playbook Seminar as they wrapped up a successful 4th session...
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Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

The quest to understand today’s youth has formed for them the image of a tech savvy, adaptable generation that fearlessly...
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PANA Supports DOT’s EDSA Outdoor Gallery Project

The Philippine Association of National Advertisers (PANA) has pledged support for the EDSA Outdoor Gallery Project of the Department of...
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The Four Key Themes in the Lives of Today’s Youth

The most admired brand in the world is Google. For providing knowledge, information and a way to finding truth, it...
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Radyo Veritas’ Thanksgiving Agape

PANA Board of Directors and Church leaders during the Radyo Veritas Thanksgiving Agape. In photo are (L-R):...
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PANA Brand Academy 2015 Wraps Up with Shopper Marketing, Brand Activation, Public Relations, Crisis Communications and IMC

Shopper marketing expert Ben Reyes of ASPAC Creative Communications advises marketers to look into behavioral and psychological insights concerning consumers...
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PANA Digital Playbook

The Philippine Association of National Advertisers in partnership with the Certified Digital Marketer Program held another Digital Playbook session last...
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Code of Ethics and Media Talks on PANA Brand Academy Day Three

The study of marketing is incomplete without examining today’s media landscape, in which digital and mobile continue to grow in...
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PANA Brand Academy Day Two Talks Insights, Branding and Product Design

The second Friday of PANA Brand Academy gets down to the essentials of marketing with a discussion on insights. Insight, the...
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PANA Brand Academy 2015 Now Underway

Sixty-eight junior marketers took part in the first day of the 2015 PANA Brand Academy, which continues for the next...
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User Experience – Delivering Joy of Use and Consistency

If customer experience is the sum of all interactions between the customer and everything regarding a brand (according to top...
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PANA Digital Playbook Seminar

Marketers in the real estate and retail industry gathered last June 10 at Max’s Restaurant, Greenbelt 1, Makati City to...
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Probinsyanomics – Understanding the Rural Economy

Rural areas tend to be overlooked in marketing and economics, especially in rising economies like the Philippines, where the middle...
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2015 PANAta Marketing Effectiveness Awards Recognizes Winners

HOTEL INTERCONTINENTAL, MAKATI – “Kaya natin love ang PANAta Awards, kasi parang bottomless iced tea,” remarks event co-host Chito Maniago...
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2015 PANAta Marketing Effectiveness Awards Winners

Congratulations to all the winners of the 2nd PANAta Marketing Effectiveness Awards. It is our honor to recognize the outstanding...
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