Pana News Archives

Blogs, Communities, Connections, and Making Good Content

Yes, blame it on technology.  “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
read more

PANA Brand Academy 2016 – A Suite of Skills for Young Marketers

On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
read more

McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta

Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards.  The awarding ceremonies is held by Philippine Association...
read more

The Science of Communicating Straight to the Heart

“We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
read more

Disney’s Fountain of Youth

Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
read more

2016 PANAta Awards Finalists Unveiled

The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
read more

Technology, Humanity and Good: JWT’s Top Trends

Every year, agency J. Walter Thompson releases its Top Ten Trends gathered from all over the world.  Trends culled from...
read more

Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth

by: Aye Ubaldo   Turning the key to a new year is best done armed with good information, supported credibly by numbers. ...
read more

For 2016, A New and Younger Generation

2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right. Leaving big shoes...
read more

16th PANAF Students’ Competition – It’s all about voting wisely

Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC....
read more

PANAF Youth Congress – Wholistic, Exponential, and Real, Me

The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme...
read more

Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That...
read more

Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members...
read more

PANA Digital Playbook-Health and Personal Care

The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook...
read more

Eight Key Mobile Strategies You Can Apply To Your Business

Mobile phone penetration in the Philippines is overwhelming. There are more mobile phones than people in the country. And with...
read more