Pana News Archives
‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM
The Philippines still remains one of the most promising economies in Asia despite being under a presidency that attracts a...
Trends to Watch
PANA General Assembly Discusses New Ways to Reach Your Markets
The latest gathering of advertising industry experts featured interesting talks about...
Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer
The Retail Landscape: How’s the shopping?
Look around and you will perhaps notice how traffic is boosting convenience stores sales. Add...
Millennial Thinking Leadership Steers PANA for 2017
A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC
Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life. With digital technology...
PANAta Marketing Effectiveness Awards
What is PANAta Marketing Effectiveness Awards?
PANAta is the country’s premier annual recognition program for effective marketing communication materials.
Effectiveness can be...
Branding in the Age of Social Media
Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
PANA has new ED, and his name is Bobby
The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director. Bobby, as he is called,...
Rebranding in a Digital World
Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
Back to the Future: Economic Forecasting the Country’s Ssecond Half
What a difference two months makes. Change in government, change in policies, and the whole picture changes, right? At the...
2016 PANAF Youth Congress – Success Redefined!
The Philippine Association of National Advertisers Foundation is once again ready to soar to greater heights as they present the...
Blogs, Communities, Connections, and Making Good Content
Yes, blame it on technology. “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
PANA Brand Academy 2016 – A Suite of Skills for Young Marketers
On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta
Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards. The awarding ceremonies is held by Philippine Association...
The Science of Communicating Straight to the Heart
“We see thousands of ads everyday—but how many have left an impression on you?” That’s the question Jane Ng challenged...