Pana News Archives

Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer

The Retail Landscape:  How’s the shopping? Look around and you will perhaps notice how traffic is boosting convenience stores sales.  Add...
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Millennial Thinking Leadership Steers PANA for 2017

A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
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Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology...
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PANAta Marketing Effectiveness Awards

What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual recognition program for effective marketing communication materials. Effectiveness can be...
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Branding in the Age of Social Media

Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
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PANA has new ED, and his name is Bobby

The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director.  Bobby, as he is called,...
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Rebranding in a Digital World

Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
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Back to the Future: Economic Forecasting the Country’s Ssecond Half

What a difference two months makes. Change in government, change in policies, and the whole picture changes, right? At the...
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2016 PANAF Youth Congress – Success Redefined!

The Philippine Association of National Advertisers Foundation is once again ready to soar to greater heights as they present the...
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Blogs, Communities, Connections, and Making Good Content

Yes, blame it on technology.  “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
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PANA Brand Academy 2016 – A Suite of Skills for Young Marketers

On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
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McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta

Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards.  The awarding ceremonies is held by Philippine Association...
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The Science of Communicating Straight to the Heart

“We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
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Disney’s Fountain of Youth

Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
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2016 PANAta Awards Finalists Unveiled

The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
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