Pana News Archives


Blogs, Communities, Connections, and Making Good Content

Yes, blame it on technology.  “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
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PANA Brand Academy 2016 – A Suite of Skills for Young Marketers

On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
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McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta

Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards.  The awarding ceremonies is held by Philippine Association...
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The Science of Communicating Straight to the Heart

“We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
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Disney’s Fountain of Youth

Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
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2016 PANAta Awards Finalists Unveiled

The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
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Technology, Humanity and Good: JWT’s Top Trends

Every year, agency J. Walter Thompson releases its Top Ten Trends gathered from all over the world.  Trends culled from...
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Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth

by: Aye Ubaldo   Turning the key to a new year is best done armed with good information, supported credibly by numbers. ...
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For 2016, A New and Younger Generation

2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right. Leaving big shoes...
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16th PANAF Students’ Competition – It’s all about voting wisely

Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC....
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PANAF Youth Congress – Wholistic, Exponential, and Real, Me

The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme...
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Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That...
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Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members...
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PANA Digital Playbook-Health and Personal Care

The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook...
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Eight Key Mobile Strategies You Can Apply To Your Business

Mobile phone penetration in the Philippines is overwhelming. There are more mobile phones than people in the country. And with...
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