Pana News Archives

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    The Science of Communicating Straight to the Heart

    “We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
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    Disney’s Fountain of Youth

    Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
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    2016 PANAta Awards Finalists Unveiled

    The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
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    Technology, Humanity and Good: JWT’s Top Trends

    Every year, agency J. Walter Thompson releases its Top Ten Trends gathered from all over the world.  Trends culled from...
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    Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth

    by: Aye Ubaldo   Turning the key to a new year is best done armed with good information, supported credibly by numbers. ...
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    For 2016, A New and Younger Generation

    2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right. Leaving big shoes...
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    16th PANAF Students’ Competition – It’s all about voting wisely

    Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC....
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    PANAF Youth Congress – Wholistic, Exponential, and Real, Me

    The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme...
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    Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

    Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That...
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    Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

    Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members...
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    PANA Digital Playbook-Health and Personal Care

    The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook...
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    Eight Key Mobile Strategies You Can Apply To Your Business

    Mobile phone penetration in the Philippines is overwhelming. There are more mobile phones than people in the country. And with...
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    August 18th PANA Digital Playbook

    A round of applause to the team behind the PANA Digital Playbook Seminar as they wrapped up a successful 4th session...
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    Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

    The quest to understand today’s youth has formed for them the image of a tech savvy, adaptable generation that fearlessly...
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    PANA Supports DOT’s EDSA Outdoor Gallery Project

    The Philippine Association of National Advertisers (PANA) has pledged support for the EDSA Outdoor Gallery Project of the Department of...
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