Pana News Archives


    The Science of Communicating Straight to the Heart

    “We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
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    Disney’s Fountain of Youth

    Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
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    2016 PANAta Awards Finalists Unveiled

    The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
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    Technology, Humanity and Good: JWT’s Top Trends

    Every year, agency J. Walter Thompson releases its Top Ten Trends gathered from all over the world.  Trends culled from...
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    Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth

    by: Aye Ubaldo   Turning the key to a new year is best done armed with good information, supported credibly by numbers. ...
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    For 2016, A New and Younger Generation

    2015 was electric, and eclectic for PANA, its activities and events having been milestones in their own right. Leaving big shoes...
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    16th PANAF Students’ Competition – It’s all about voting wisely

    Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC....
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    PANAF Youth Congress – Wholistic, Exponential, and Real, Me

    The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme...
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    Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

    Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That...
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    Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

    Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members...
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    PANA Digital Playbook-Health and Personal Care

    The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook...
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    Eight Key Mobile Strategies You Can Apply To Your Business

    Mobile phone penetration in the Philippines is overwhelming. There are more mobile phones than people in the country. And with...
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    August 18th PANA Digital Playbook

    A round of applause to the team behind the PANA Digital Playbook Seminar as they wrapped up a successful 4th session...
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    Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

    The quest to understand today’s youth has formed for them the image of a tech savvy, adaptable generation that fearlessly...
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    PANA Supports DOT’s EDSA Outdoor Gallery Project

    The Philippine Association of National Advertisers (PANA) has pledged support for the EDSA Outdoor Gallery Project of the Department of...
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