Pana News Archives


    2017 PANAta Finalists

    The Philippine Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2,...
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    ‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM

    The Philippines still remains one of the most promising economies in Asia despite being under a presidency that attracts a...
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    Trends to Watch

    PANA General Assembly Discusses New Ways to Reach Your Markets The latest gathering of advertising industry experts featured interesting talks about...
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    Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer

    The Retail Landscape:  How’s the shopping? Look around and you will perhaps notice how traffic is boosting convenience stores sales.  Add...
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    Millennial Thinking Leadership Steers PANA for 2017

    A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
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    Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

    Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology...
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    PANAta Marketing Effectiveness Awards

    What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual recognition program for effective marketing communication materials. Effectiveness can be...
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    Branding in the Age of Social Media

    Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
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    PANA has new ED, and his name is Bobby

    The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director.  Bobby, as he is called,...
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    Rebranding in a Digital World

    Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
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    Back to the Future: Economic Forecasting the Country’s Ssecond Half

    What a difference two months makes. Change in government, change in policies, and the whole picture changes, right? At the...
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    2016 PANAF Youth Congress – Success Redefined!

    The Philippine Association of National Advertisers Foundation is once again ready to soar to greater heights as they present the...
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    Blogs, Communities, Connections, and Making Good Content

    Yes, blame it on technology.  “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
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    PANA Brand Academy 2016 – A Suite of Skills for Young Marketers

    On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
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    McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta

    Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards.  The awarding ceremonies is held by Philippine Association...
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