Pana News Archives

    1st-gmm

    Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer

    The Retail Landscape:  How’s the shopping? Look around and you will perhaps notice how traffic is boosting convenience stores sales.  Add...
    read more

    2017-pana-board-of-directors

    Millennial Thinking Leadership Steers PANA for 2017

    A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
    read more

    champion-university-of-the-philippines-diliman

    Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

    Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology...
    read more

    new-panata-final

    PANAta Marketing Effectiveness Awards

    What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual recognition program for effective marketing communication materials. Effectiveness can be...
    read more

    sepgmm2

    Branding in the Age of Social Media

    Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
    read more

    bobby2

    PANA has new ED, and his name is Bobby

    The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director.  Bobby, as he is called,...
    read more

    pan_6518

    Rebranding in a Digital World

    Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
    read more

    pan_6472-800x530

    Back to the Future: Economic Forecasting the Country’s Ssecond Half

    What a difference two months makes. Change in government, change in policies, and the whole picture changes, right? At the...
    read more

    logo

    2016 PANAF Youth Congress – Success Redefined!

    The Philippine Association of National Advertisers Foundation is once again ready to soar to greater heights as they present the...
    read more

    gmm-2

    Blogs, Communities, Connections, and Making Good Content

    Yes, blame it on technology.  “18 months ago, we were okay without Waze, but now it’s the no. 1 reason...
    read more

    brand-academy

    PANA Brand Academy 2016 – A Suite of Skills for Young Marketers

    On the last day of PANA Brand Academy 2016, a series of seminar-workshops for young marketers and marketing communicators, industry...
    read more

    41

    McDonald’s, Nestlé Philippines big winners at 3rd PANAta Marketing Effectiveness Awards ~ AlDub Ko ‘To bags Grand PANAta

    Congratulations to the winners of the 2016, 3rd PANAta Marketing Effectiveness Awards.  The awarding ceremonies is held by Philippine Association...
    read more

    pan_5986

    The Science of Communicating Straight to the Heart

    “We see thousands of ads everyday—but how many have left an impression on you?”  That’s the question Jane Ng challenged...
    read more

    dsc_0387

    Disney’s Fountain of Youth

    Can you imagine what 4 billion US$ is like?  It’s the amount of money Disney paid to buy Lucasfilm.  Yes,...
    read more

    panata

    2016 PANAta Awards Finalists Unveiled

    The Philippine Association of National Advertisers (PANA) is all set to stage the 2016 PANAta Marketing Effectiveness Awards on May...
    read more