Pana News Archives

2018 PANAta Awards Announces Finalists

The Philippine Association of National Advertisers (PANA) is all set to stage the new PANAta Awards 2018 on July 20,...
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A Millennial PANA Advocates for Better Brand Building

arketing is a point in its history wherein its moving from simple advertising to total brand building. The days of...
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Three-peat Win Leads to Hall of Fame

Consistency.  That’s what Golden Arches/McDonald’s’ has shown in the history of the PANAta Marketing Effectiveness Awards.  More than being consistent...
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McDonald’s, Nestlé Philippines Big Winners at the 2017 PANAta Marketing Effectiveness Awards

l the best works of the past year were honored at the 2017 PANAta Marketing Effectiveness Awards.  The premier awards...
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With Consumers in Mind, New PANAta Unfolds

From a block of carved wood, to crystal clear fiberglass, the PANAta trophy has undergone changes.  However, the PANAta is...
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2017 PANAta Finalists

The Philippine Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2,...
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‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM

The Philippines still remains one of the most promising economies in Asia despite being under a presidency that attracts a...
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Trends to Watch

PANA General Assembly Discusses New Ways to Reach Your Markets The latest gathering of advertising industry experts featured interesting talks about...
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Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer

The Retail Landscape:  How’s the shopping? Look around and you will perhaps notice how traffic is boosting convenience stores sales.  Add...
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Millennial Thinking Leadership Steers PANA for 2017

A deeper understanding of the digital’s role in advertising and marketing and integrating the platform along with its many forms...
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Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology...
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PANAta Marketing Effectiveness Awards

What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual recognition program for effective marketing communication materials. Effectiveness can be...
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Branding in the Age of Social Media

Brand marketers today have access to more touchpoints to reach target markets. It doesn’t take a rocket scientist to realize...
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PANA has new ED, and his name is Bobby

The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as its new Executive Director.  Bobby, as he is called,...
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Rebranding in a Digital World

Last August, PANA members that attended the General Membership Meeting got to hear from the speaker from Interbrand, Omnicom’s brand...
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