Pana News Archives

THE 2018 Gawad PANAta Awardees set the Stage for Future Brand Builders

A milestone was etched into the Philippine Association of National Advertisers (PANA) prestigious award-giving history last July 20. From its...
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Brand Builders and Brand Champions honored at the PANAta Awards

It was a grand slam for McDonald’s Philippines at the 2018 PANAta Awards, which recognizes advertising and communications campaigns...
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The New PANAta Awards

This year, PANA reformatted the PANAta Awards to keep up with thetransformation of marketing from advertising to comprehensive, full-scale...
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Dentsu Jayme Syfu’s Merlee Jayme, Board of Jurors Chairman for 2018 PANA Awards

As part of its 60th anniversary celebration, the Philippine Association of National Advertisers (PANA) has lined up an impressive roster...
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Marketing Leaders Take the Spotlight with the Gawad PANAta.

2018 PANA, the country’s respected authority in effective, truthful, and responsible marketing communications, is celebrating its 60th anniversary. And with...
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Championing Responsible Brand Building – The 2018 PANAta Awards

In celebration of its 60th year, the Philippine Association of National Advertisers (PANA) has reinvented its premier annual awards show...
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The Coming Out of Advertising: About Time or Only a Matter of Time?

A series of digital shorts released in 2017 and 2018 from companies such as Uber and BENCH/ portraying LGBT issues...
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2018 PANAta Awards Announces Finalists

The Philippine Association of National Advertisers (PANA) is all set to stage the new PANAta Awards 2018 on July 20,...
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A Millennial PANA Advocates for Better Brand Building

arketing is a point in its history wherein its moving from simple advertising to total brand building. The days of...
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Three-peat Win Leads to Hall of Fame

Consistency.  That’s what Golden Arches/McDonald’s’ has shown in the history of the PANAta Marketing Effectiveness Awards.  More than being consistent...
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McDonald’s, Nestlé Philippines Big Winners at the 2017 PANAta Marketing Effectiveness Awards

l the best works of the past year were honored at the 2017 PANAta Marketing Effectiveness Awards.  The premier awards...
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With Consumers in Mind, New PANAta Unfolds

From a block of carved wood, to crystal clear fiberglass, the PANAta trophy has undergone changes.  However, the PANAta is...
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2017 PANAta Finalists

The Philippine Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2,...
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‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM

The Philippines still remains one of the most promising economies in Asia despite being under a presidency that attracts a...
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Trends to Watch

PANA General Assembly Discusses New Ways to Reach Your Markets The latest gathering of advertising industry experts featured interesting talks about...
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