Industry News Archives
Filipino Consumers’ Sentiment Upbeat But Caution Dictates Spending Behavior
MANILA, 29 January 2014 – Filipino consumer sentiment for Q4 2013 indicates a strong sense of cautious optimism, according to...
YouTube announces most popular ads in the Philippines in 2013
(Manila, Philippines, January 17, 2013) — YouTube Philippines announced the 2013 Ads Leaderboard, a list of the most successful advertisements...
Filipinos Expect Brands to Play a Significant Role in the Philippines’ Recovery from Yolanda – McCann Worldgroup Philippines Initiates Study
Manila, Philippines. Ninety-six percent (96%) of Filipinos aged 21 years and older expect brands and private companies to play an...
Julie Alfaro-Santiago Joins Turner International Asia Pacific as Director, Distribution and Client Solutions, Philippines
Manila, January 16, 2014 - Turner International Asia Pacific today announces the key appointment of Julie Alfaro-Santiago to grow its business...
The Challenge of Retaining Talent in Media Agencies
By Michelle Velete
The whole advertising industry is currently in a pressure cooker, as the threat of the massive exodus of...
Tablets Predicting Future Wants, Needs
By Raquel P. Gomez
The coming era of the “Internet of Things” has been widely talked about in the past three...
NIELSEN SURVEY: Eight Out of 10 Filipino Respondents Believe They Will Achieve Financial Goals, But Only a Third of Those Think Current Planning Efforts Will be Sufficient
More Respondents Saving for Health Issues, Household Emergencies Now; Planning for Property Purchases and Other Longer-Term Goals
MANILA, PHILIPPINES –...
Google Zeitgeist Reveals Philippines’ Top Searches, Top Ten Lists
Before the new year set in, Google released its Zeitgeist for 2013. Zeitgeist, a German term that means ‘the spirit...
Yahoo! 2nd TechnoStorm Ups the Ante
A success when it launched in 2012, TechnoStorm met the challenge of levelling up this year. TechnoStorm 2013 showcases the...
Digitally Direct Engagement Wins New Fan
From left: Mike Sicam, Executive Creative Director; Isa Garcia-Sicam, GM; Gelo Guerrero, Client Service Director
At the end of the...
Cartoon Network launches first-of-a-kind app in Asia Pacific
Tablet-savvy kids can plug into a new era of content consumption with the recent launch of Cartoon Network’s innovative mobile...
Di9it-DM9 is J&J’s Digital AOR
Seamless integration credited for digital success
Launched early 2013, DM9 JaymeSyfu’s digital baby is undoubtedly the progeny of its award-winning parents.
Nielsen: Philippines Remains as World’s 2nd Most Optimistic Consumer in Q3 2013 – Open to Spending But Saving Is Still a Priority
Manila, Philippines, October 30, 2013 - With 118 index points, the Philippines continues to be one of the world’s most...
Ad Summit Pilipinas: Change is refreshing
Facebook Tops Smartphone Apps Charts in Southeast Asia: Nielsen
PHILIPPINES, 26 SEPTEMBER 2013: Facebook, arguably the world’s most successful social media platform, has topped a ranking of smartphone apps...