Industry News Archives

    nielsen

    Filipino Consumers’ Sentiment Upbeat But Caution Dictates Spending Behavior

    MANILA, 29 January 2014 – Filipino consumer sentiment for Q4 2013 indicates a strong sense of cautious optimism, according to...
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    YouTube announces most popular ads in the Philippines in 2013

    (Manila, Philippines, January 17, 2013) — YouTube Philippines announced the 2013 Ads Leaderboard, a list of the most successful advertisements...
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    Filipinos Expect Brands to Play a Significant Role in the Philippines’ Recovery from Yolanda – McCann Worldgroup Philippines Initiates Study

    Manila, Philippines.  Ninety-six percent (96%) of Filipinos aged 21 years and older expect brands and private companies to play an...
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    Julie Alfaro-Santiago Joins Turner International Asia Pacific as Director, Distribution and Client Solutions, Philippines

    Manila, January 16, 2014 - Turner International Asia Pacific today announces the key appointment of Julie Alfaro-Santiago to grow its business...
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    The Challenge of Retaining Talent in Media Agencies

    By Michelle Velete The whole advertising industry is currently in a pressure cooker, as the threat of the massive exodus of...
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    Tablets Predicting Future Wants, Needs

    By Raquel P. Gomez The coming era of the “Internet of Things” has been widely talked about in the past three...
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    nielsen

    NIELSEN SURVEY: Eight Out of 10 Filipino Respondents Believe They Will Achieve Financial Goals, But Only a Third of Those Think Current Planning Efforts Will be Sufficient

    More Respondents Saving for Health Issues, Household Emergencies Now; Planning for Property Purchases and Other Longer-Term Goals   MANILA, PHILIPPINES –...
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    Google Zeitgeist Reveals Philippines’ Top Searches, Top Ten Lists

    Before the new year set in, Google released its Zeitgeist for 2013.   Zeitgeist, a German term that means ‘the spirit...
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    yahoo

    Yahoo! 2nd TechnoStorm Ups the Ante

    A success when it launched in 2012, TechnoStorm met the challenge of levelling up this year. TechnoStorm 2013 showcases the...
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    Digitally Direct Engagement Wins New Fan

    From left: Mike Sicam, Executive Creative Director; Isa Garcia-Sicam, GM; Gelo Guerrero, Client Service Director At the end of the...
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    Cartoon Network launches first-of-a-kind app in Asia Pacific

    Tablet-savvy kids can plug into a new era of content consumption with the recent launch of Cartoon Network’s innovative mobile...
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    Di9it-DM9 is J&J’s Digital AOR

    Seamless integration credited for digital success Launched early 2013, DM9 JaymeSyfu’s digital baby is undoubtedly the progeny of its award-winning parents. Di9it...
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    Nielsen: Philippines Remains as World’s 2nd Most Optimistic Consumer in Q3 2013 – Open to Spending But Saving Is Still a Priority

    Manila, Philippines, October 30, 2013 -  With 118 index points, the Philippines continues to be one of the world’s most...
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    Ad Summit Pilipinas: Change is refreshing

    By Roger Pe MANILA, Philippines—With over 200 offices in 82 countries and 9,000 communication experts, Publicis Worldwide...
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    Facebook Tops Smartphone Apps Charts in Southeast Asia: Nielsen

    PHILIPPINES, 26 SEPTEMBER 2013: Facebook, arguably the world’s most successful social media platform, has topped a ranking of smartphone apps...
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