Industry News Archives

    The Bottom Line of Advertising

    If you will be guaranteed sales for spending X amount on advertising, would you take it?  ROIs are sweet candy...
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    Wanted: Good Old-Fashioned Value

    Where did our values go? – This is the theme of the Araw Values Advertising (AVA) Awards 2014. Organized by the...
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    Filipinos Prefer In-Store Experience for Grocery Shopping; Online Shopping for Non-Consumables and Services

    MANILA, PHILIPPINES, 01 SEPTEMBER 2014: When it comes to shopping for grocery items, Filipinos still prefer the traditional ‘bricks and...
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    The APPIES 2014 Recognizes 15 Most Brilliant Marketing Communications Ideas in Asia Pacific

    Singapore, August 18 2014 ¡V The APPIES 2014 announces winners of the 10 Gold Medals, 5 Silver Medals and 5...
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    Unilever’s Ed Sunico Heads 2014 Araw Values Advertising Awards

    By Ivy Ong   The Advertising Foundation of the Philippines has announced the appointment of Unilever Philippines’ customer development director as chairman...
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    dm9

    DM9 JaymeSyfu Wins Its First Agency of the Year Award

    By Aye P Ubaldo   DM9-JaymeSyfu The country’s finest names in advertising were at the Rizal Ballroom of Shangri-la Hotel...
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    pstar-28

    The Star’s #28storiesofgiving Goes Social, Taps Wired and Willing to Help

    by Aye P Ubaldo   Longevity is an achievement in itself.  Staying at the top of the heap is a craft you...
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    neo

    Try a Neo Digital Perspective

    By Aye P Ubaldo   Amazing things are happening to agencies, and most of it is because of digital.   This day and...
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    pstar

    Beyond print, Philippine Star launches Modern Living TV

    By Aye P Ubaldo   Jay Sarmiento, Lucien Dy Tioco, Stephanie Zubiri-Crespi, Anna Driz Print media has a lot to...
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    appies

    Keynote Speakers for APPIES 2014 Unveiled

    Singapore, July 22 2014 - Organisers of the APPIES 2014 Asia Pacific Marketing Congress today announced the line-up of keynote...
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    Philippines Sees Surge in Consumer Confidence While Confidence Levels Dip in Many Southeast Asia Markets in Q2 2014

    MANILA, 22 JULY 2014 – While consumer confidence across a number of Southeast Asia markets has taken a minor decline...
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    kantar

    Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals

    Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, recently released its 2013 Brand Footprint...
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    Yahoo! Creates Own Storm With Celebrity Awards 2014 at MoA Arena

    By Aye P Ubaldo   Simply undeterred. That’s exactly how rabid fans of celebrity braved rain, flood and traffic to pack the...
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    tns

    Shopping Science, Convenience Marts: TNS Retail’s Latest Survey

    By Aye P Ubaldo   Simon Elsby, Tara Prabhakar There is science to everything, including shopping.   Shopping is good.  It...
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    Touring in Style, On the Road Bus Caps Yahoo! Celebrity Awards Campus Tour ~ Celeb Winners Announced July 18 at MOA Arena

    By Aye P Ubaldo   Check out what’s bringing that trademark Yahoo! yodel into school campuses across the Metro!  Students of the...
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