Industry News Archives

The Bottom Line of Advertising

If you will be guaranteed sales for spending X amount on advertising, would you take it?  ROIs are sweet candy...
read more

Wanted: Good Old-Fashioned Value

Where did our values go? – This is the theme of the Araw Values Advertising (AVA) Awards 2014. Organized by the...
read more

Filipinos Prefer In-Store Experience for Grocery Shopping; Online Shopping for Non-Consumables and Services

MANILA, PHILIPPINES, 01 SEPTEMBER 2014: When it comes to shopping for grocery items, Filipinos still prefer the traditional ‘bricks and...
read more

The APPIES 2014 Recognizes 15 Most Brilliant Marketing Communications Ideas in Asia Pacific

Singapore, August 18 2014 ¡V The APPIES 2014 announces winners of the 10 Gold Medals, 5 Silver Medals and 5...
read more

Unilever’s Ed Sunico Heads 2014 Araw Values Advertising Awards

By Ivy Ong   The Advertising Foundation of the Philippines has announced the appointment of Unilever Philippines’ customer development director as chairman...
read more

DM9 JaymeSyfu Wins Its First Agency of the Year Award

By Aye P Ubaldo   DM9-JaymeSyfu The country’s finest names in advertising were at the Rizal Ballroom of Shangri-la Hotel...
read more

The Star’s #28storiesofgiving Goes Social, Taps Wired and Willing to Help

by Aye P Ubaldo   Longevity is an achievement in itself.  Staying at the top of the heap is a craft you...
read more

Try a Neo Digital Perspective

By Aye P Ubaldo   Amazing things are happening to agencies, and most of it is because of digital.   This day and...
read more

Beyond print, Philippine Star launches Modern Living TV

By Aye P Ubaldo   Jay Sarmiento, Lucien Dy Tioco, Stephanie Zubiri-Crespi, Anna Driz Print media has a lot to...
read more

Keynote Speakers for APPIES 2014 Unveiled

Singapore, July 22 2014 - Organisers of the APPIES 2014 Asia Pacific Marketing Congress today announced the line-up of keynote...
read more

Philippines Sees Surge in Consumer Confidence While Confidence Levels Dip in Many Southeast Asia Markets in Q2 2014

MANILA, 22 JULY 2014 – While consumer confidence across a number of Southeast Asia markets has taken a minor decline...
read more

Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals

Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, recently released its 2013 Brand Footprint...
read more

Yahoo! Creates Own Storm With Celebrity Awards 2014 at MoA Arena

By Aye P Ubaldo   Simply undeterred. That’s exactly how rabid fans of celebrity braved rain, flood and traffic to pack the...
read more

Shopping Science, Convenience Marts: TNS Retail’s Latest Survey

By Aye P Ubaldo   Simon Elsby, Tara Prabhakar There is science to everything, including shopping.   Shopping is good.  It...
read more

Touring in Style, On the Road Bus Caps Yahoo! Celebrity Awards Campus Tour ~ Celeb Winners Announced July 18 at MOA Arena

By Aye P Ubaldo   Check out what’s bringing that trademark Yahoo! yodel into school campuses across the Metro!  Students of the...
read more