Industry News Archives

UNFCCC and Liter of Light – The Message in a Bottle is a Ray of Hope

By Aye P Ubaldo   Fresh from the Papal visit this January, the Philippines found itself hosting another head of state. This...
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Filipino Consumers Say Biggest is Best When it Comes to Screen Size, and the More Screens the Better

  • Filipinos have the strongest desire to be always connected
  • Browse the Internet the most while watching video programming
  • Heavily engage others via...
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FMCG Sales in Convenience Stores Almost Doubles, Kantar Worldpanel Study Shows

Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year. A study...
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STAR Blazes New Trails with ‘Wheels TV’

A new road has been paved, and you better buckle up because the road from Print to Television is going...
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STAR wins Quill Award of Execellence

The Philippine STAR won an Award of Excellence in Communications Management for its highly successful corporate social responsibility campaign, #28StoriesOfGiving,...
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PHD celebrates those that have shaped the network for 25th Anniversary

PHD will today kick off a series of activity, to run throughout 2015, marking the 25 year anniversary since the...
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Filipinos Feel No Change in Purchasing Ability, Kantar Worldpanel Study Shows

According to a survey by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, despite...
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Top Strategy, Creative, HR Appointments Bared at Ogilvy & Mather Philippines

From left: Dino Ocampo, Agnes Martinez, Lee Cruz Ogilvy & Mather Philippines CEO Elly Puyat recently announced the...
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Filipino Consumers Tie with Indonesians as World’s 2nd Most Optimistic in Q4 2014

Manila, PHILIPPINES, 26 JANUARY 2015 – Filipino consumer confidence surges to a five-point increase in Q4 2014, pushing the country...
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What You Googled in 2014

By Aye P Ubaldo Every year-end, Google the brand taps from their algorithms to chart everything that had everyone searching. Here’s...
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Three-In-a-Row: MRM//McCann Is Digital Agency of the Year

MRM//McCann Philippines, the digital discipline of McCann Worldgroup Philippines, creates a new record in digital marketing leadership as it wins...
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Google Helps OFWs Connect With Their Families this Yuletide Season

(Manila, Philippines, December 15, 2014) — In this season of love and giving, nothing should stand in the way of...
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Filipinos Get More Media Content Via Multiple Screens

Manila, December 15, 2014:  Not only are more Filipinos getting connected to the internet, they are now consuming media content...
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McCann’s Love of Country Campaigns Win at the 2014 Araw Values Awards

Jollibee’s “Foreignoy” video, created in partnership with MRM//McCann, won gold in this year’s Araw Values Awards. McCann Worldgroup...
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Nielsen: Filipinos Spend Close to Three Hours on Their Smartphones

Manila, 4 December 2014: There are now almost three out of four Filipino smartphone users accessing the internet through their...
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