Industry News Archives
UNFCCC and Liter of Light – The Message in a Bottle is a Ray of Hope
By Aye P Ubaldo
Fresh from the Papal visit this January, the Philippines found itself hosting another head of state. This...
Filipino Consumers Say Biggest is Best When it Comes to Screen Size, and the More Screens the Better
- Filipinos have the strongest desire to be always connected
- Browse the Internet the most while watching video programming
- Heavily engage others via...
FMCG Sales in Convenience Stores Almost Doubles, Kantar Worldpanel Study Shows
Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year. A study...
STAR Blazes New Trails with ‘Wheels TV’
A new road has been paved, and you better buckle up because the road from Print to Television is going...
STAR wins Quill Award of Execellence
The Philippine STAR won an Award of Excellence in Communications Management for its highly successful corporate social responsibility campaign, #28StoriesOfGiving,...
PHD celebrates those that have shaped the network for 25th Anniversary
PHD will today kick off a series of activity, to run throughout 2015, marking the 25 year anniversary since the...
Filipinos Feel No Change in Purchasing Ability, Kantar Worldpanel Study Shows
According to a survey by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, despite...
Top Strategy, Creative, HR Appointments Bared at Ogilvy & Mather Philippines
From left: Dino Ocampo, Agnes Martinez, Lee Cruz
Ogilvy & Mather Philippines CEO Elly Puyat recently announced the...
Filipino Consumers Tie with Indonesians as World’s 2nd Most Optimistic in Q4 2014
Manila, PHILIPPINES, 26 JANUARY 2015 – Filipino consumer confidence surges to a five-point increase in Q4 2014, pushing the country...
What You Googled in 2014
By Aye P Ubaldo
Every year-end, Google the brand taps from their algorithms to chart everything that had everyone searching. Here’s...
Three-In-a-Row: MRM//McCann Is Digital Agency of the Year
MRM//McCann Philippines, the digital discipline of McCann Worldgroup Philippines, creates a new record in digital marketing leadership as it wins...
Google Helps OFWs Connect With Their Families this Yuletide Season
(Manila, Philippines, December 15, 2014) — In this season of love and giving, nothing should stand in the way of...
Filipinos Get More Media Content Via Multiple Screens
Manila, December 15, 2014: Not only are more Filipinos getting connected to the internet, they are now consuming media content...
McCann’s Love of Country Campaigns Win at the 2014 Araw Values Awards
Jollibee’s “Foreignoy” video, created in partnership with MRM//McCann, won gold in this year’s Araw Values Awards.
Nielsen: Filipinos Spend Close to Three Hours on Their Smartphones
Manila, 4 December 2014: There are now almost three out of four Filipino smartphone users accessing the internet through their...