Industry News Archives

books

Books by Rose Fres Fausto

One of the distinguished speakers in the 6th PANAF IMC Youth Congress which will be held on November 27 at...
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tambuli

Sandra Puno is Tambuli Chief Marketing Communications Officer of the Year

By: Aye Ubaldo

Former Nestlé Philippines Director of Communication and Marketing Services Sandra Puno was recently named the...
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Nielsen to Launch Digital ad ratings in the Philippines

Nielsen (NYSE: NLSN) today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in the Philippines....
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discovery

Discovery Channel and ANZ Bank Announce Inaugural Partnership

Discovery Channel, Asia Pacific’s number one international television channel and the flagship factual network of Discovery Networks Asia-Pacific (DNAP), and...
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Great Taste, Rising Star in Kantar Worldpanel Brand Footprint Study – Nescafe, Lucky Me Still Most Chosen Brands in PH

Great Taste, a local coffee brand, moves up six notches to become the fifth most chosen brand of Filipino consumers...
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nielsen

Filipinos Embrace New Product Offerings

MANILA,  PHILIPPINES, 23 JUNE 2015 – Filipinos are among consumers worldwide who are showing strong affinity for brands which are...
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nielsen

Filipinos’ Increasing Appetite for Convenience Spurring Convenience Store Growth

Manila, PHILIPPINES, 09 JUNE 2015 – With the projected expansion of cities and urban centers in the next 10 years,...
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nielsen

Nielsen Appoints Craig Johnson as Head of Reach Solutions in Southeast Asia, North Asia and Pacific

SINGAPORE, 29 MAY 2015 – Global performance management company, Nielsen, has appointed Craig Johnson to head up its Reach portfolio...
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TeamAsia Recognized by DOLE – IMC Agency Found Compliant with PHL Labor Standards

TeamAsia Managing Director Bea Lim receives two certificates from the Labor department for being compliant with labor...
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Inaugural Launch of Forbes Philippines

(L-R): William Adamopoulos, CEO/Asia, Forbes Media LLC; Lisa Gokongwei-Cheng, President, Summit Media; Cesar V. Purisima, Secretary of...
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omincom-thum

Omnicom Media Group Appoints Mary Buenaventura to Lead The Philippines

Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing...
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appies

APPIES 2015 – The Annual Festival to Mark the Best Marketing Ideas in Asia Opens for Submissions

Singapore, 15 April 2015: The Institute of Advertising Singapore (IAS) announced its call for entries for the APPIES 2015, inviting...
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In the Asean Cities of the Future, Bands Should Think Small for Big Growth

- Around 80% of the ASEAN population will live in rural areas and small cities of under 500,000 by 2025 -...
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PhilSTAR Breaks New Ground at MSAP 2015 Congress

By Micah Levin Isla   The Philippine STAR is now on-air as it formally launched Philstar TV yesterday at...
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android_one

Google Android One Launch – Finally, a Smartphone for the Next 5B Mobile Net Users

By Aye P Ubaldo   There are so many reasons for Google to launch their own android smartphones beyond the smart-alecky “Because...
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