Industry News Archives
Sandra Puno is Tambuli Chief Marketing Communications Officer of the Year
By: Aye UbaldoFormer Nestlé Philippines Director of Communication and Marketing Services Sandra Puno was recently named the...
Nielsen to Launch Digital ad ratings in the Philippines
Nielsen (NYSE: NLSN) today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in the Philippines....
Discovery Channel and ANZ Bank Announce Inaugural Partnership
Discovery Channel, Asia Pacific’s number one international television channel and the flagship factual network of Discovery Networks Asia-Pacific (DNAP), and...
Great Taste, Rising Star in Kantar Worldpanel Brand Footprint Study – Nescafe, Lucky Me Still Most Chosen Brands in PH
Great Taste, a local coffee brand, moves up six notches to become the fifth most chosen brand of Filipino consumers...
Filipinos Embrace New Product Offerings
MANILA, PHILIPPINES, 23 JUNE 2015 – Filipinos are among consumers worldwide who are showing strong affinity for brands which are...
Filipinos’ Increasing Appetite for Convenience Spurring Convenience Store Growth
Manila, PHILIPPINES, 09 JUNE 2015 – With the projected expansion of cities and urban centers in the next 10 years,...
Nielsen Appoints Craig Johnson as Head of Reach Solutions in Southeast Asia, North Asia and Pacific
SINGAPORE, 29 MAY 2015 – Global performance management company, Nielsen, has appointed Craig Johnson to head up its Reach portfolio...
TeamAsia Recognized by DOLE – IMC Agency Found Compliant with PHL Labor Standards
TeamAsia Managing Director Bea Lim receives two certificates from the Labor department for being compliant with labor...
Inaugural Launch of Forbes Philippines
(L-R): William Adamopoulos, CEO/Asia, Forbes Media LLC; Lisa Gokongwei-Cheng, President, Summit Media; Cesar V. Purisima, Secretary of...
Omnicom Media Group Appoints Mary Buenaventura to Lead The Philippines
Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing...
APPIES 2015 – The Annual Festival to Mark the Best Marketing Ideas in Asia Opens for Submissions
Singapore, 15 April 2015: The Institute of Advertising Singapore (IAS) announced its call for entries for the APPIES 2015, inviting...
In the Asean Cities of the Future, Bands Should Think Small for Big Growth
- Around 80% of the ASEAN population will live in rural areas and small cities of under 500,000 by 2025
PhilSTAR Breaks New Ground at MSAP 2015 Congress
By Micah Levin Isla
The Philippine STAR is now on-air as it formally launched Philstar TV yesterday at...
Google Android One Launch – Finally, a Smartphone for the Next 5B Mobile Net Users
By Aye P Ubaldo
There are so many reasons for Google to launch their own android smartphones beyond the smart-alecky “Because...
UNFCCC and Liter of Light – The Message in a Bottle is a Ray of Hope
By Aye P Ubaldo
Fresh from the Papal visit this January, the Philippines found itself hosting another head of state. This...