Industry News Archives

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Philippines Ranks 3rd Globally as Home to World’s Most Confident Consumers in Q3 2015

MANILA, Philippines, 3 NOVEMBER 2015 – The Philippines ranks third globally as home to the world’s most confident consumers in the...
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Digital Formats are Among the Most Trusted Advertising Sources Despite Slow Growth

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure...
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Filipino Consumers Trust Word-of-Mouth Recommendations the Most

MANILA, Philippines, September 28, 2015 – Earned advertising in the form of word-of-mouth recommendations from people they know and trust...
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Powering your Brands for Growth in South East Asia – (By Jane Ng Client Solutions Director, Southeast Asia)

The recent release of the 2015 BrandZTM Top 100 Most Valuable Global Brands by WPP and Millward Brown showed that...
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Filipino Parents Say Trusted Brand, Nutrition and Safety in Food; Skin Protection and Comfort Provided by Diapers are Best for Their Babies

MANILA, Philippines – When it comes to caring for their babies, parents only want the best—from the food they put...
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Sharing a Smile – IMC Agency TeamAsia Celebrates CSR Month with Kids from Haven for Children

A sad reality is that children from the slums that are neglected by their parents end up  living on their...
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Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit at the Waterfront Insular Hotel...
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Rightster partners with Procter & Gamble to launch SKII #ChangeDestiny Campaign

August 5, 2015 – Rightster, the global multi-platform network for digital video, has partnered with Procter & Gamble...
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Segunda Mana

  Segunda Mana, the donations-in-kind program of Caritas Manila under its Social Entrepreneurship Division, is inspired by the spirituality of stewardship...
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The Boomerangs Call for Innovation and Effectiveness in Digital Marketing

Deadline: August 7, 2015 On its eighth year, The Boomerangs, the country's annual show for digital marketing excellence, broadens its charter,...
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Convenience is Key to Appealing to Busy Filipinos

With the projected expansion of cities and urban centers in the next 10 years, expect the convenience-driven lifestyle to be...
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UPMG Launches 2015 Tinta Awards

MANILA—The United Print Media Group is calling on all Philippine-based advertising agencies, media independents, print media publishers, advertisers, and students...
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Philippines Leads in Optimism in Southeast Asia

Manila, July 27, 2015– Filipino consumers are the most confident in Southeast Asia and show the second highest optimism globally...
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Congratulations Margot Torres – Mansmith Market Master for 2015

McDonald’s Philippines Senior Vice President for Marketing and Communications, Margot Torres, was awarded as a Mansmith Market Master for 2015....
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