MRM//McCann Manila (MRM), the digital discipline of McCann Worldgroup Philippines, was once again named Campaign Asia-Pacific Philippine Digital Agency of the Year, at awarding ceremonies held in Singapore on December 10, 2015. This is the fourth straight year that...
MANILA, Philippines, 16 December 2015 – Filipinos are embracing both traditional and digital platforms as access points, indicating a rise in consumer control and choice when it comes to watching content. In examining the media landscape in the Philippines,...
“Bringing experiences to the next level.” This is a mantra that is often heard within the four walls of TeamAsia’s office in Alabang and has been consistently translated to many things that the integrated marketing communications agency has been involved with in the...
Google Philippines encouraged small and medium enterprises (SMEs) to maximize the opportunities available for them online to grow their businesses in a workshop hosted by the Asian Institute of Management (AIM) on October 8. The lecture called “Maximizing Business...
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong. The advertising landscape is...
MANILA, Philippines, September 28, 2015 – Earned advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Philippines, according to a new report released today by...
