Manila, PHILIPPINES, 1 APRIL 2016 –With the rise of video-on-demand platforms where consumers have the power to select, watch or listen to video content whenever they want, broadcast TV still reigns supreme in the Philippines. In a new report from global performance...
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? The truth is, online shopping is a two-way street. Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost...
As usage of smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional to digital when communicating with their target audience. Clearly, digital has changed the game and this presents opportunities for brands to...
In the Philippines, the city of Marikina alone produces one hundred and fifty million pairs of shoes every year. That’s one hundred and fifty million shoeboxes hoarded or turned to waste. But what once was discarded has now been transformed into an instrument of hope....
At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015) to register the highest index score in Southeast Asia and the second globally, according to the latest Nielsen Global Survey of Consumer Confidence and...