Industry News Archives

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    Cristel Gonzales is Omnicom Media Group Philippines’ new Digital Director

    Omnicom Media Group Philippines (OMG-PH) has appointed Cristel Gonzales as Platforms Director, responsible for growing and managing the online business...
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    Boy Abunda Movement For the Love of Mother

    Its cause is to gather Filipinos who love their mothers and encourage them to become model citizens of whom their...
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    Advertising Code of Ethics (Aricle 4, Section 3) Before and After Comparisons – Infographic

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    Unitel and Straight Shooters

    We are happy to announce that the integration of Unitel Productions, Inc. and Straight Shooters Media, Inc. is now in...
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    CSR Leaders Push for Inclusive Growth Amid Booming Economy

    In line with its mission of promoting and enhancing the effective practice of corporate social responsibility (CSR) by the larger...
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    Moms Today Hotwired for the Internet

    The cliché of the tired mom holding the mop and broom all day may soon be replaced by an empowered...
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    WeChat Taps Social-savvy Filipinos

    Facebook, watch out! The latest in social networking is in town. Launched May 14 at the Edsa Shangri-la, WeChat is...
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    Colgate Most Chosen FMCG brand in Asia – Kantar Worldpanel Brand Footprint Ranking Identifies the Top 50 Most Chosen FMCG Brands in Asia and Globally

    Manila, Philippines – The first ranking of the most chosen global FMCG brands launched today by Kantar Worldpanel reveals the brands...
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    Advertising Code of Ethics (Article 4, Section 2) Comparison Advertising – Infographic

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    Google Launches Resource Page for Philippine Elections google.com.ph/elections

    Filipino voters can now visit one site to keep abreast with election news from different media outlets. Broadcast networks ABS-CBN,...
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    The Philippine Star Enters New Realm, Launches Live It! Augmented Reality App

    Another first from the Philippine Star!  Launched April 29 at the Trinoma, the country’s premier newspaper brings the future of...
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    Campaign Airtime Minutes Retained

    Election time, and the campaigning is easy.  Just a couple of weeks ago, various sectors —candidates, supporters, and media, to...
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    McCann Worldgroup Appoints Manny Fernando as Managing Director, MRM Manila

    McCann Worldgroup Philippines announces that Manny Fernando will take the reins of MRM Manila, effective May 2, to expand MRM’s...
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    On Elections, the Internet and the Power of Social Media

    The internet can be credited as having successfully placed the first African American into the highest office in the United...
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    Yahoo!, Google, OgilvyOne lead global digital orgs support CDM Certificate Digital Marketer program evolves into the IIDM

    E-Learning Edge, the company behind the Certified Digital Marketer (CDM) program today announced support from top digital organizations, such as...
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