Industry News Archives

The Arts Get Branded

It’s quite dramatized how artists starve and die for their art.  Stories of struggling artists find their way into music,...
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Pizza Brand Wedges the V-League

Who would have thought it of a pizza restaurant?  Shakey’s Pizza, one of the pioneer pizza brands in the Philippines,...
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Football, Filipino Style

For die-hard footies (that’s football fans, for you) like this writer, the team that won against Singapore in 2011 was...
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Sponsors Hoopla for Hoops

The first week of August was buzzing with nothing but Gilas! Gilas! Gilas!  People who rarely posted on Facebook came...
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APPIES Accomplishes Its Objective of Knowledge Exchange and Raising the Bar for Talent

  • APPIES 2013 saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing...
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McCann Worldgroup Philippines Reunites with Pride

McCann Worldgroup Philippines brings the ACS Pride Detergent account back home, creating a new chapter to the partnership‘s success story...
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Appies 2013 Ropes in Asia’s Top Marketers to Moderate, Assess & Award 100 of the Best Campaigns

APPIES 2013 attracts the highest number of assessors comprising leading marketers, with 35 coming on board to moderate, judge and...
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BBDO Guerrero, Starcom Mediavest AOY 2012 Big Winners

It is arguably Philippine advertising’s biggest awards, and at awards night, the Agency of the Year Awards is no less...
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Consumers Always On, Households on Multiscreens Opportunities for brands to go personal with consumers

People sleep with it within arm’s reach.  It is both alarm clock and date book.  Whenever the topic is the...
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The Philippine is the poster child of Asian economic development, so why is the jobless rate still high? League of Corporate Foundation tackles inclusive growth

The first week of July is Corporate Social Responsibility week, and every year the League of Corporate Foundations celebrate this...
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Written in the stars, Philippine Star 2.0 Launched

At the Marriott Hotel last July 24, the Philippine Star one of the country’s leading news publishers launched a host...
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Omnicom Media Group Philippines Hires Dan Ryan Catalan as Research Director

Omnicom Media Group Philippines has appointed freelance research and strategic marketing consultant, Dan Ryan Catalan as their new Research Director....
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Inclusive Growth Hot Topic on 12th LCF CSR Expo. Villar Foundation, UNDP and ADB present at Expo launch

From July 4 to 5, all roads of goodwill and good intentions converge at the SMX for the 12th League...
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Yahoo! Celebrates Fans and Celebrities, 3rd OMG! Awards Launched

The Bonifacio Global City’s URBN, the latest must-see nightspot at the BGC, was the site of the launch of Yahoo!...
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Moms on Facebook: Stats and Tales

Is it a coincidence that the blooming month of May in the Philippines that celebrates fiestas and flowers, is the...
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