Industry News Archives

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    New Trends in Consumer Behavior Seen with Increased Smartphone Usage

    Google revealed recently that the current smartphone penetration rate is now at 39%, citing market research firm Ipsos MediaCT’s recent...
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    Cutting Cable? Relevance of Cable TV Advertising

    What makes TV advertising so great is that media planners are able to plan for the best channel and program...
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    Harrison Communications Wins Coveted Volkswagen Account

    Harrison Communications bags the creative duties for the anticipated return of the iconic brand Volkswagen to the Philippines. The win, pegged...
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    Filipino Consumers Place Their Trust on Word-of-Mouth Recommendations (Television remains as the most trusted form of paid advertising platform; Online advertising steadily gaining the trust of consumers)

    Advertising in the form of word-of-mouth recommendations from family and friends is the most influential source of advertising among Filipino...
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    PANA Members Reprise Wins at Spikes Asia 2013

    With recent wins at the South of France in June, Philippine entries to Spikes Asia at the Suntec Singapore were...
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    Yahoo APAC Teams with Wharton Future of Advertising Program Aims to Develop Industry Framework for Native Advertising

    Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an...
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    Music, Crowd-sourcing and the Ad Industry – Ad Foundation and friends launch Kayanihan

    The Ad Foundation of the Philippines launched its first-ever Filipino crowd-sourced music video at Club Filipino last Friday, September 20.  ...
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    What Brands do Pinoys Buy? Kantar Worldpanel Consumer Connection 2013: A Closer Look at Filipino Consumers ~ Rural goes healthy, spike in purchase of hand sanitizers, yogurt, sports drinks, cereals

    At a recent press launch, the Kantar Worldpanel shared its key findings on Filipino consumers.  The consumer insights leader revealed...
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    Google SME Partner program spells digital support for Pinoy SMEs

    Google Philippines recently launched its latest program to help grow the business of small-to-medium sized enterprises (SMEs).  The Premier...
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    Public Relations professionals set two-day camp in Boracay

    For the first time in twenty years, the Public Relations Society of the Philippines (PRSP) will stage its annual event...
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    Yahoo! Talks Daily Habits, Tech, and Lots of Insights

    In early September, Yahoo! Philippines revealed a brand new country unit, strategically strong, consumer-conscious, and yes, still loads of fun! ...
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    TeamAsia wins 2013 WebAwards for DOH-Pilipinas Go4Health Website

    Strategic marketing communications firm TeamAsia bagged the Marketing Standard of Excellence award in the US-based Web Marketing Association’s (WMA) 2013...
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    Effectiveness Gains Points in 7th Boomerang Awards Gold winners OgilvyOne-Nestlé Philippines, Mobext-McDonald’s, DM9 JaymeSyfu-Bury the Past

    It was a tough competition at the 7th IMMAP Boomerang Awards with five Gold metals awarded to superb digital works. OgilvyOne...
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    McCann Worldgroup Philippines Assembles a Trio of Specialists to Sharpen Agency Focus on Effectiveness

    McCann Worldgroup Philippines assembles a team of specialists to reinforce the Agency’s competencies in the priority areas of digital strategy,...
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    The Arts Get Branded

    It’s quite dramatized how artists starve and die for their art.  Stories of struggling artists find their way into music,...
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