Industry News Archives

ASC Permit On-Line Application.

  You can now apply ASC permit via on-line! Just click this link http://online1.asc.com.ph/to create your ASC...
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NO SPECIAL SCREENING/CLEARING on JUNE 12, 2019, WEDNESDAY

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AD Standards Council

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Latest Guidelines on Submission of Storyboards/Layouts/Compres

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Consumers Supplement Traditional TV with Video-on-Demand

Manila, PHILIPPINES, 1 APRIL 2016 –With the rise of video-on-demand platforms where consumers have the power to select, watch or...
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What are Connected Shoppers Doing and Not Doing Online?

Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? The truth...
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Authentic Content is King – Google Announces Most Viewed YouTube Ads in PH

As usage of  smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional...
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A Box of Hope, an Infinite of Kindness

In the Philippines, the city of Marikina alone produces one hundred and fifty million pairs of shoes every year. That’s...
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Filipinos End 2015 with Most Bullish Consumer Sentiment in Southeast Asia

At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015)...
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Four – Peat! MRM//McCANN Manila is Philippine Digital Agency of the Year for the Fourth Straight Year

MRM//McCann Manila (MRM), the digital discipline of McCann Worldgroup Philippines, was once again named Campaign Asia-Pacific Philippine Digital Agency of...
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Traditonal or Digital – Filipinos Love to Watch TV – TV is most preferred but consumers appreciate convenience that digital access points and platforms provide

MANILA, Philippines, 16 December 2015 – Filipinos are embracing both traditional and digital platforms as access points, indicating a rise in...
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Making APEC mobile – IMC Agency TeamAsia Designs Mobile App with ARS Integration for International Summit

“Bringing experiences to the next level.” This is a mantra that is often heard within the four walls of TeamAsia’s office...
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Google Encourage SMEs to Get Businesses Online

Google Philippines encouraged small and medium enterprises (SMEs) to maximize the opportunities available for them online to grow their businesses...
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Philippines Ranks 3rd Globally as Home to World’s Most Confident Consumers in Q3 2015

MANILA, Philippines, 3 NOVEMBER 2015 – The Philippines ranks third globally as home to the world’s most confident consumers in the...
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Digital Formats are Among the Most Trusted Advertising Sources Despite Slow Growth

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure...
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