Industry News Archives

dx

IMMAP Launches Digital Congress 2017, DX: The Culture of Digital Transformation

Manila, Philippines—The Internet and Mobile Marketing Association of the Philippines (IMMAP) today announced the first details of this year’s Digital Congress...
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araw

Alaska Milk Executive to Chair Ad Foundation ARAW Values Awards

It happens more frequent than the World Cup, and it has its group of avid fans.  It is the ARAW...
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asc

OTC Drugs Indicatation

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asc

No Special Screening (S2) on June 25, 2016

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asc

Latest Guidelines on Submission of Storyboards/Layouts/Compres

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nielsen-thumb

Consumers Supplement Traditional TV with Video-on-Demand

Manila, PHILIPPINES, 1 APRIL 2016 –With the rise of video-on-demand platforms where consumers have the power to select, watch or...
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nielsen-thumb

25 Markets to Deliver Nielsen Total Digital Campaign Measurement by end of 2016

Jakarta, Indonesia – March 23, 2016 – Nielsen today announced at its annual Media & Marketing Summit in Jakarta, Indonesia...
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nielsen-thumb

What are Connected Shoppers Doing and Not Doing Online?

Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? The truth...
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youtube-google

Authentic Content is King – Google Announces Most Viewed YouTube Ads in PH

As usage of  smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional...
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team-asia

A Box of Hope, an Infinite of Kindness

In the Philippines, the city of Marikina alone produces one hundred and fifty million pairs of shoes every year. That’s...
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nielsen

Filipinos End 2015 with Most Bullish Consumer Sentiment in Southeast Asia

At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015)...
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mrm

Four – Peat! MRM//McCANN Manila is Philippine Digital Agency of the Year for the Fourth Straight Year

MRM//McCann Manila (MRM), the digital discipline of McCann Worldgroup Philippines, was once again named Campaign Asia-Pacific Philippine Digital Agency of...
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nielsen-thumb

Traditonal or Digital – Filipinos Love to Watch TV – TV is most preferred but consumers appreciate convenience that digital access points and platforms provide

MANILA, Philippines, 16 December 2015 – Filipinos are embracing both traditional and digital platforms as access points, indicating a rise in...
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team-asia

Making APEC mobile – IMC Agency TeamAsia Designs Mobile App with ARS Integration for International Summit

“Bringing experiences to the next level.” This is a mantra that is often heard within the four walls of TeamAsia’s office...
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google

Google Encourage SMEs to Get Businesses Online

Google Philippines encouraged small and medium enterprises (SMEs) to maximize the opportunities available for them online to grow their businesses...
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