WFA News

Advertising to Children

Amendments to Draft Report on Sexualisation to Children Call for Regulation of Advertising

On 13 August, the European Parliament’s Women’s Rights and Gender Equality (FEMM) Committee released the amendments introduced to Conservative Polish Member of the European Parliament (MEP) Joanna Katarzyna Skrzydlewska’s draft report on the sexualisation of girls.

134 amendments were tabled in total. Several of those, introduced by Green and Socialist MEPs, call for tighter control of advertising to children. Swedish Green Left MEP Mikael Gustafsson, chair of the committee, introduced many amendments on advertising, including one calling on Member States to “look into the possibility of prohibiting publicity aimed at children” (Am. 110).

Belgian Socialist MEP Marc Tarabella also tabled an amendment calling for a ban of advertising with sexual content during children’s programmes (Am. 117).

Spanish Green MEP Raül Romeva i Rueda’s put forward an amendment calling on Member States to establish independent regulation bodies to control media and advertising industry. Such authorites could impose sanctions on companies and individuals promoting the sexualisation of girls (Am. 119).


Next steps:

– 20 August onwards – Negotiations on compromise amendments between the different EP groups
– 19 September– Adoption of draft report in FEMM Committee
– October/November – Discussion and vote in plenary

WFA priorities: WFA will continue working with its partners to share its vision of responsible marketing communications, particularly concerning vulnerable consumers, and present compelling evidence on the success of voluntary initiatives, such as Media Smart. The Advertising Information Group (AIG) and the UK Advertising Association (AA) have already provided MEP Skrzydlewska’s office with much constructive input on this topic.