Pana News

2017 PANAta Finalists

The Philippine Association of National Advertisers (PANA) is set to stage the 2017 PANAta Marketing Effectiveness Awards on June 2, 2017 at the Discovery Primea, Makati City.

PANAta Awards is the country’s premier annual recognition program for effective communication materials.  It is created to recognize organizations who effectively use the power of communication to build business and to further enhance PANA’s advocacy –“Beyond Truth in Advertising”.

This year, a record-breaking 124 entries were submitted and 59 were qualified as finalists.  Entries are judged on four criteria: challenge for 20 points, strategy for 25 points, and execution for 25 points and results for 30 points. The top three highest scorers will receive the Gold, Silver and Bronze Awards. The Grand PANAta Award remains the highlight of the night.  This recognizes the best marketing campaign which exuded outstanding results.  The winner is chosen from all Gold Awardees across all categories.

The 2017 PANAta Marketing Effectiveness Awards also conducted a 100 percent online judging system. To further ensure fairness in the competition, the online judging incorporated a special feature that addressed conflict of interest in situations wherein judges had to evaluate entries from their own companies, clients or from their competitors.

PANAta Awards pushes the industry to not just communicate their brands, but to create superior products and campaigns that will benefit and make a difference in the society.

Company/Organization Campaign Title Category
Convergys Philippipines #GiveABagOfHope Advocacy Marketing – Integrated Program
IdeasXMachina Advertising Inc. Halaga ng Boto Mo (OLX) Advocacy Marketing-Integrated Program
Jollibee Foods Corp. Grand Thank You Day Advocacy Marketing-Integrated Program
Nestle Philippines MILO Champ Moves Featuring Energy Gap (Milo) Advocacy Marketing-Integrated Program
PJ Lhuillier, Inc. National Pilipino Protektado Day Advocacy Marketing-Integrated Program
Nestle Philippines Maggi Sarap Sustansya Caravan – Cooking to save dreams (Maggi Magic Sarap) Advocacy Marketing-Single Medium-Activation
Shell companies in the Philippines Re-energizing Shell’s Life-Saving Rules Through Safety Day Advocacy Marketing-Single Medium-Activation
Alaska Milk Corporation Play PH Advocacy Marketing-Single Medium-Digital and Mobile
Globe Telecom The Mask Digital Video! Advocacy Marketing-Single Medium-Digital and Mobile
Jollibee Foods Corp. #KwentongJollibee Advocacy Marketing-Single Medium-Digital and Mobile
Jollibee Foods Corp. #KwentongJollibee-Kahera Advocacy Marketing-Single Medium-Digital and Mobile
Monde Nissin Corp. / NuWorks Interactive Labs, Inc. #AsahanMo (Skyflakes) Advocacy Marketing-Single Medium-Digital and Mobile
Mondelez Philippines, Inc. #WhatIsMotherhood (Eden) Advocacy Marketing-Single Medium-Digital and Mobile
Nestle Philippines Hugot Trabaho / Breaking Point (Bear Brand) Advocacy Marketing-Single Medium-Digital and Mobile
Nestlé Philippines Inc. / NuWorks Interactive Labs, Inc. Nestlé KIMY #CoolReward Advocacy Marketing-Single Medium-Digital and Mobile
IdeasXMachina Advertising Inc. Care in Every Pair (Burlilngton) Advocacy Marketing-Single Medium-Print
IdeasXMachina Advertising Inc. Pilas Pinas ( The Philippine Star) Advocacy Marketing-Single Medium-Print
GMA Network, Inc. Dapat Tama! (Do It Right!) Advocacy Marketing-Single Medium-TV
Jollibee Foods Corp. Over-the-Top Beefy Sarap with Jolly Hotdog Brand-Integrated Program-Brand Building (Tactical)
MEC Philippines Colgate Scholarship Brand-Integrated Program-Brand Building (Tactical)
Mindshare Philippines Get Caught with your Pants Down: Give Up The Bacon (Wrangler) Brand-Integrated Program-Brand Building (Tactical)
PLDT Home Data Sharing with PLDT Home Brand-Integrated Program-Brand Building (Tactical)
PLDT Home New Kiddie Gadget Alert—the Smart Watch by PLDT Home! Brand-Integrated Program-Brand Building (Tactical)
Procter & Gamble D+ Complete Freshness (Ariel) Brand-Integrated Program-Brand Building (Tactical)
BPI Family Savings Bank Kids Dreams Brand-Integrated Program-Brand Building (Thematic)
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Chicken Ni Joy Brand-Integrated Program-Brand Building (Thematic)
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Welcome Change Brand-Integrated Program-Brand Building (thematic)
Jollibee Foods Corp. and Publicis JimenezBasic Joy Is Best When Shared Brand-Integrated Program-Brand Building (Thematic)
Jollibee Foods Corp. and Publicis JimenezBasic Bring Joy to the Table Brand-Integrated Program-Brand Building (Thematic)
Jollibee Foods Corp. and Publicis JimenezBasic Sweet Sarap Na Di Malilimutan (Jolly Spaghetti) Brand-Integrated Program-Brand Building (Thematic)
Mondelez Philippines, Inc. Fly Fearless 2016 (Toblerone) Brand-Integrated Program-Brand Building (Thematic)
Mondelez Philippines, Inc. We Are Homemade (Tang) Brand-Integrated Program-Brand Building (Thematic)
Philippine Savings Bank (PSBank) Massage Brand-Integrated Program-Brand Building (thematic)
Splash Corporation A Beautiful Truth Brand-Integrated Program-Brand Building (Thematic)
PLDT Home PLDT Gabay Guro TeacherFest 2016 Brand-Single Medium-Activation
Cebu Pacific Cebu Pacific Love Campaign Brand-Single Medium-Digital and Mobile
FWD Life Philippines Orange World Brand-Single Medium-Digital and Mobile
Globe Telecom The Mask Digital Video Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) The Boy Who Loved to Study Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Handog Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) The Boat Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Share for Real Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Floating Fork Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Love Desserts Brand-Single Medium-Digital and Mobile
Johnson & Johnson No Words Brand-Single Medium-Digital and Mobile
Jollibee Foods Corp. Kwentong Jollibee: Celebrating Pinoys’ Love Affair With Jollibee Brand-Single Medium-Digital and Mobile
Jollibee Foods Corp. and Publicis JimenezBasic Joy of the Nation Brand-Single Medium-Digital and Mobile
Nestle Philippines The Wand (Nido Fortigrow) Brand-Single Medium-Digital and Mobile
Nestle Philippines Hugot Trabaho / Breaking Point (Bear Brand) Brand-Single Medium-Digital and Mobile
Nestle Philippines MILO Moms Never Give Up Digital Video (Milo) Brand-Single Medium-Digital and Mobile
San Miguel Foods, Inc. – Poultry Business Choices (Magnolia Brown Eggs) Brand-Single Medium-Digital and Mobile
Splash Corporation World Germination (Hygienix) Brand-Single Medium-Digital and Mobile
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Teamwork Brand-Single Medium-Out of Home
Golden Arches Dev’t. Corp. (McDonald’s Philippines) The Boy Who Loved to Study Brand-Single Medium-PR
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Floating Fork Brand-Single Medium-PR
Golden Arches Dev’t. Corp. (McDonald’s Philippines) The Boat Brand-Single Medium-PR
Golden Arches Dev’t. Corp. (McDonald’s Philippines) Handog Brand-Single Medium-TV
Nestle Philippines Nesfruta Guyabano – Pinoy Henyo TVC (Nesfruta) Brand-Single Medium-TV
Seven A.D. B’lue Feels Campaign Brand-Single Medium-TV